Director of Sales

Date Posted: 2/7/2020

Job Description

KARE11 NBC Minneapolis, Minnesota (15th market), is looking for a driven, solutions-based Director of Sales. This position will report to the General Manager and will be responsible for all sales-related revenue streams including spot television, digital, mobile, and other non-traditional streams from which to grow revenue.

Primary responsibilities include leading a team of 20 in the achievement of revenue goals; effective yield management; accurate forecasting; department budget creation and management; goal setting for the sales organization (including various revenue streams), setting strategic direction with a clear execution plan. The right individual for this position must get up to speed quickly and as a result must be able to convey and demonstrate strong leadership and communication skills, creativity in revenue generation, flawless execution in previous positions, experience developing processes and SOPs for sales departments.

The Director of Sales will:

  • Communicate effectively with the General Manager on all sales-related activities
  • Drive revenue generation and create demand on multiple KARE Media platforms
  • Develop and manage annual revenue plan that achieves goals and grows market share for all properties: KARE-TV,, Premion OTT and other digital platforms
  • Control and price inventory to meet and exceed budget goals
  • Forecast and budget the TV spot and digital revenue of KARE on a monthly and quarterly basis
  • Develop and implement sales projects that create spot demand and generate incremental revenue
  • Annually increase enterprise and business development revenue for KARE
  • Recruit, develop, and supervise the Sales Department
  • Determine the strategic direction of the department with the ability to sustain that strategic direction throughout the year
  • Collaborate with others on ratings estimates and projections
  • Interface with the National Sales Team on all matters related to national revenue
  • Work with various department heads of KARE on relevant activities
  • Develop strong relationships with local advertisers
  • Provide top-level station management with an accurate picture of KARE revenue conditions at all times
  • Represent KARE in external sales and marketing related industry functions
  • Travel on a regular basis and attend sales-related functions after business hours
  • Take full advantage of KARE consultants and training protocols


Job Requirements


  • Five or more years of television sales management. The ideal candidate should have experience broadcast and digital media
  • Must be able to work under pressure and prioritize goals for the department and the station
  • Must be able to manage a large staff with various skill sets with the ability to work with other TEGNA entities and build consensus
  • Knowledge of all facets of digital sales and marketing
  • Proven sales leader with a record of sales achievement
  • Ability to think and lead strategically
  • Proven thought leader and problem solver
  • Effective driver of integrated revenue and strategy
  • Ability to prioritize critical functions to ensure individual and team success
  • Excellent interpersonal and leadership skills
  • Excellent verbal and written communication skills
  • Rentrak, Wide Orbit and Sharebuilder experience desirable
  • Advanced CRM system experience; experience desirable




TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of the top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit


TEGNA Inc. is a proud equal opportunity employer. We are a drug-free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.



Job Snapshot

About Us

KARE is more than a TV station; KARE is a news and information center reaching more than 85% of the Twin Cities each week through broadcast, social media, online, mobile apps and events.

All of us are here for something greater than ourselves – the opportunity to serve the greater good of our communities. Day in and day out, you will find people dedicated to improving our communities with passion in advocacy, pride in community service and above all, excellence in journalism. And this excellence transcends our on-air coverage.