Director of Yield & Campaign Management
at TEGNA

Date Posted: 1/12/2020

Job Description

Premion, the leading “Over-the-Top” Advertising Solution Platform, seeks an experienced Director of Yield Management to drive and deliver revenue fulfillment goals for our high growth digital video business.  The Director of Yield Management is responsible for oversight of all booked and future business.  You will be experienced in the rigorous task of ensuring that we manage our margin-based business to hit our EBIDA goals.  Further the role is responsible for shaping both the yield management and campaign management groups.  You will be responsible for building processes creating reports and techniques that will help the Executive team gain insights into the business as it pertains to pricing/pacing of campaigns ang potential revenue loss and margin delivery.  This is a key and strategically important role that leads the overall post and pre-sale execution of services and client experience. Passion for uncovering new and evolving revenue opportunities through data analysis. Deep focus on perfecting the art of digital yield management through dynamic pricing and managing the flow of inventory supply with that of demand.  The right person for this role obsesses over details, thrives in a dynamic, fast-paced collaborative environment, wants an opportunity to make a significant impact and jumps at the opportunity to take on new challenges. 

Responsibilities include:

  • Develop and communicate the implementation of the inventory risk analysis process across the Sales organization
  • Ensure that advertiser campaigns deliver revenue goals while also maximizing inventory fill across the digital partners
  • Combine data sets, analyze, and develop actionable insights to solve problems and garner insights to optimize towards client goals & objectives.
  • Report and manage margins across our ad servers and publisher partners
  • Ensure we’re delivering goals against our publisher partners
  • Ability to build ad hoc forecasting and revenue models tailored to the situation and audience requesting the information.
  • Develop sell-through and fill analysis for Sales/Planning and Revenue Management leadership
  • Contribute to Leadership meetings and strategic planning for Sales Operations organization
  • Manage inventory forecasting and availability across multiple end points
  • Provide recommendations for ad product packaging, pricing and sales strategy for direct campaigns
  • Mentor a team of Yield Analyst and Campaign Managers

Job Requirements

The ideal candidate will have: 

  • 5-8+ years digital advertising experience with experience managing Yield/Pricing or Analytics support teams.
  • 2-5 years of management experience
  • Experience with digital ad serving systems (i.e. Freewheel or Google Ad Manager), Experience with an Order Management system (Operative experience a plus)
  • Ability to coach, manage and lead by example in high growth and fast paced environment.
  • Strong attention to detail and a passion for accuracy and accountability.
  • Professional communication skills, both internally and externally. Ability to articulate thoughts and concepts fluidly. Personality to quickly build rapport and build professional relationships.
  • Expert proficiency with Microsoft Excel and PowerPoint; ability to quickly learn and grow new productivity software application tools.
  • Expertise in training various Yield Management disciplines and concepts
  • Experience developing, maintaining and reporting on established KPIs; ensures compliance with reporting and reliable data. 

 

About PREMION:

Premion, a division of TEGNA, is a first-in-market advertising services platform that offers local and regional advertisers access to premium long-form episodic content through one streamlined solution. Premion is a new division of TEGNA Media.  Premion aggregates advertising inventory from more than 80 OTT inventory sources providing a one-stop-shop for regional and local advertisers.   Premion has rolled out nationwide with ability to deliver campaigns in single and multiple DMAs, leveraging TEGNA’s sales force of more than 700 across the country, connecting its more than 14,000 local and regional advertising clients.

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is a media company innovating in the digital age. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 62 television stations (including those serviced by TEGNA) and four radio stations in 51 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach 41.7 million television households, or 39 percent of all TV households nationwide. Each month, TEGNA reaches 50 million adults across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA stations have over 31 million social followers.

TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.

TEGNA also owns leading multicast networks, Justice Network and Quest, which offer unique ad-supported programming. Justice Network is focused on the popular true-crime, mystery and investigation genre, while Quest features factual-entertainment programs such as science, history, and adventure-reality series.

TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.

In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 51 television stations and four radio stations in 43 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 35 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest that reach more than 87 million U.S. television homes. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.