Email Marketing Specialist
at TEGNA

Date Posted: 8/18/2019

Job Description

TEGNA Marketing Solutions in Nashville is looking for an Email Marketing Specialist. This position will be responsible for in-depth HTML coding of email marketing artwork. They will be experts in email best practices, html conversion of artwork, and other activities to improve the email product offerings. This person will work with the Email Coordinators, Email Deployment Specialists and vendors to ensure proper execution of email marketing strategies and plans. They will contribute to the development concepts for new products and services in coordination with management teams. They will also be responsible for keeping up with industry trends, new development techniques, applications and future technologies. Based on their expertise, they will make recommendations to management on new product strategies.

Responsibilities

  • Code and design emails
  • Consult with clients
  • Contribute to the professional growth of the team in regards to industry updates and spotting trends
  • Able to react to change productively and handle other essential tasks as assigned

Job Requirements

Requirements

  • 1 to 3 years’ experience in online advertising and marketing, including email or web site development and html coding
  • Associate’s degree or equivalent experience
  • Strong understanding of HTML coding and conversion of artwork to HTML.
  • Deep knowledge of digital/email marketing techniques, services and technologies
  • Knowledge of online advertising and marketing, including email marketing and web development
  • Superior attention to detail and communication skills
  • Proven project management skills
  • Proficient in Photoshop, HTML coding applications
  • Proficient in MS Office (Word, Excel, PowerPoint); Experience in project management applications desired
  • Must have excellent organizational skills and ability to meet deadlines
  • Must be self-motivated with an ability to work in a team-based environment under limited supervision
  • Must have experience conceptualizing campaigns, measuring their effectiveness and making changes to improve that effectiveness

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com. 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

 

Job Snapshot

  • Employee Type: Full-Time
  • Location: Nashville, TN
  • Job Type: Marketing
  • Experience: Not Specified
  • Date Posted: 8/18/2019

About Us

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 51 television stations and four radio stations in 43 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 35 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest that reach more than 87 million U.S. television homes. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.