Great Day Houston Account Executive
at TEGNA

Date Posted: 1/9/2020

Job Description

Great Day Houston Account Executive

Reports to Rebecca Cantu – Marketing Team

Great Day Houston Account Executive

KHOU 11 is looking for a highly organized and results driven individual to join our sales team as a Great Day Houston Account Executive. This position will serve as the primary liaison between the Sales Department and Great Day Houston, KHOU 11’s morning lifestyle show. The role will be responsible for scheduling all sponsored content on Great Day Houston with sales account executives, while also generating incremental revenue for the show through sponsored segment sales tied to an individualized budget and plan. In this hybrid function, the Great Day Houston Account Executive will work with the Sales Marketing team and Great Day Houston producers to uncover untapped verticals and identify new sponsorable content opportunities within the show. The ideal candidate will be a natural multi-tasker with a dynamic personality that enjoys working individually and in collaborative scenarios. 

Key Responsibilities:

  • Prospect new sales leads across a variety of verticals and qualify call-in inquiries.   
  • Build and cultivate prospect relationships by initiating communications and conducting follow-up communications to move opportunities through the sales funnel.
  • Utilize sales department CRM (Salesforce) to review leads and manage/log new sales opportunities. 
  • Utilize project management tool (Smartsheet) to coordinate dates and communicate segment availability with account executives.   
  • Attend Great Day Houston planning meetings and pitch meetings to review upcoming segments and identify revenue-generating opportunities. 
  • Outline and distribute proposals for themed shows, content series, and in-studio sponsorship opportunities.   

 

Job Requirements

Key Requirements and Skills:

  • Bachelor's degree required
  • Two to three years related experience with a focus on sales, marketing or project management
  • General knowledge and understanding of the industry and local market
  • Understanding of new business prospecting and cold-calling, including script development and email correspondence.
  • Position requires strong written and verbal communication skills, as well as strong organization and time management.
  • Ability to collaborate with others and work across departments effectively

 #LI-AI1

About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 62 television stations and two radio stations in 51 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

KHOU 11 has been one of the top-rated CBS affiliates in Texas for over two decades. For more than 60 years, KHOU 11 has been a leader in local news, information and community involvement. We serve our viewers, in the tenth-largest television market, through several daily broadcasts, as well as 24-hour news coverage via KHOU.com, social media, and mobile platforms.  KHOU 11 continues to grow and connect with new audiences in our community by covering news stories and participating in community events that support our “KHOU Stands for Houston” brand.