Great Day Live Marketing Specialist
at TEGNA

Date Posted: 9/4/2019

Job Description

10News WTSP is looking for a highly organized and results driven individual to join our sales team as a Great Day Live Marketing Specialist. This position will work as an ambassador for Great Day Live and will be a liaison between the Sales, Content and Production departments.  The Great Day Live Marketing Specialist will own the client experience both pre-segment and post-segment, especially focusing on great client results and client retention.  This person should know what makes great TV and what will spark viewers to engage with our content. The ideal candidate will be a highly creative, motivated, confident, detail-oriented individual who is a natural multi-tasker that enjoys working in collaborative scenarios. 

 

Key Responsibilities:

  • Work directly with the Great Day Live Executive Producer to manage the booking process for Great Day Live, including operations, scheduling, production coordination & post-segment social posting.
  • Attend Great Day Live planning meetings to review upcoming segments and identify revenue-generating opportunities like theme weeks & franchise sponsorships. 
  • Uncover upsell opportunities for Great Day Live sponsors.
  • Extend client value beyond the Great Day Live Segment through use of social posting, writing of digital content and producing additional digital content relating to client segments.
  • Help our Sales team prospect new sales leads across a variety of verticals.
  • Utilize sales department CRM (Salesforce) to manage new sales opportunities. 

Job Requirements

Key Requirements and Skills:

  • Bachelor's degree required.
  • A minimum 2 years of television sales experience, preferably in advertising and media sales.
  • General knowledge and understanding of the television industry and local market.
  • Deep understanding of creative & content creation as it relates to production value & viewer engagement.
  • Digital advertising (Display, SEM/PPC, SEO, Email, and Social Media) experience ideal.
  • Exceptional phone and email communication skills.
  • Ability to collaborate with others and work across departments effectively.
  • Ability to interact with clients.
  • Proficient in Microsoft Office: PowerPoint, Excel, Word, Outlook.
  • Excellent presentation skills.

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

If you are looking for an exciting, cutting-edge atmosphere where you can thrive and develop your professional skills, WTSP 10News is the place to be. We are looking for talented individuals who want to grow and succeed. We will invest in training and encourage professional growth.  People who work at WTSP 10News love being here and you will too.