Great Day Louisiana Account Executive
at TEGNA

Date Posted: 5/15/2019

Job Description

WWLTV is looking for a highly organized and results driven individual to join our sales team as a Great Day Louisiana Account Executive. This position will focus on identifying and selling local businesses sponsored segments on Great Day Louisiana, while also generating incremental revenue opportunities through Broadcast TV and Digital advertising campaigns, tied to an individualized budget and plan. The Great Day Louisiana Account Executive will work to uncover untapped verticals and identify new sponsorable content opportunities within the show. The ideal candidate will be a highly motivated, confident individual who is a natural multi-tasker that enjoys working individually and in collaborative scenarios. 

Key Responsibilities:

  • Prospect new sales leads across a variety of verticals.
  • Make daily in-person and over-the-phone calls to prospective businesses.
  • Utilize sales department CRM (Salesforce) to manage new sales opportunities. 
  • Build and cultivate prospect relationships by initiating communications and conducting follow-up communications to move opportunities through the sales funnel.
  • Attend Great Day Louisiana planning meetings to review upcoming segments and identify revenue-generating opportunities. 
  • Uncover additional upsell opportunities for Great Day Louisiana sponsors including traditional Broadcast TV advertising campaigns as well as Digital advertising campaigns utilizing a suite of Digital solutions like Streaming OTT (Over-The-Top), Display, Targeted Email, PPC, and Social Advertising

Job Requirements

Key Requirements and Skills:

  • Bachelor's degree required
  • A minimum 2 years of sales experience.
  • General knowledge and understanding of the industry and local market.
  • Digital advertising (Display, SEM/PPC, SEO, Email, and Social Media) sales experience ideal.
  • Understanding of new business prospecting and cold-calling.
  • Exceptional phone and communication skills.
  • Ability to collaborate with others and work across departments effectively
  • Proficient in Microsoft Office: PowerPoint, Excel, Word, Outlook.
  • Excellent presentations skills.

 

About TEGNA:

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.  

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 49 television stations (including those serviced by TEGNA) and two radio stations in 41 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 35 million across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA's stations have over 25 million social followers.  TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards. 

 TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.  In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities.  For more information, visit www.TEGNA.com.  

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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Job Snapshot

About Us

WWL-TV Channel 4, New Orleans’ CBS Affiliate, is dedicated to serving the community through in-depth local news coverage on multiple platforms and providing market leading solutions and production services to our clients. For 35 years, WWL-TV has been the viewer’s choice for local news, weather and sports. Earning the title, “Louisiana’s News Leader”, WWL-TV continues to show growth in all newscasts, and produces over 35 hours of local programming each week. Channel 4’s unwavering commitment to local journalism has earned it seven prestigious George Foster Peabody Awards, three National Edward R. Murrow Awards and a host of other national, regional and local honors.

Serving Southeast Louisiana doesn’t stop with local news coverage. WWL-TV is a dedicated community partner providing support to food drives, local festivals, Go Red for Women, Be The Match and much more.