Integrated Account Executive
at TEGNA

Date Posted: 9/17/2019

Job Description

4WWL has an exciting opportunity for an Integrated Account Executive to join our dynamic and forward-thinking sales team. The ideal candidate will showcase his or her strategic and entrepreneurial expertise by building collaborative relationships and providing customer solutions through an integrated suite of media platforms, including television, Internet, mobile, OTT Streaming and other emerging products. 

This in-demand position requires an energetic and strategic entrepreneur who will champion 4WWL in the local market. As an Integrated Account Executive, you'll use a consultative selling approach to build relationships with business and you'll have a once-in-a-lifetime opportunity to sell a broad set of solutions from our extensive market-leading portfolio.

Responsibilities

  • Consistently prospect for new revenue opportunities using client and category insights.
  • Upsell current customers by engaging them in the full product line of WWL offerings.
  • Create custom solutions-driven campaigns that meet client needs across multiple media platforms including broadcast, digital (SEO, SEM, Social, Display, Email, and OTT)
  • Establish strong relationships with internal team members by providing account management team with clear and concise direction for successful execution of campaigns
  • Make decisions and solve problems independently to support customer needs
  • Utilize an Account Manager to provide exceptional customer service and contract fulfillment
  • Use Salesforce to manage day to day activity, pipeline, and forecasts
  • Positively and professionally represent 4WWL.

Job Requirements

Requirements

  • Minimum 3 years of account engagement in a professional, fast-paced sales environment.
  • Proven track record of success
  • Ability to work effectively as part of a team and independently
  • Ability to handle multiple tasks and projects effectively under deadline pressure
  • Attention to detail and accuracy are a must
  • Ability to effectively solve problems
  • Creative and able to adapt quickly to change
  • Position requires strong written and verbal communication skills, as well as strong organization and time management
  • Self-motivation and willingness to work as a team player are essential attributes

 

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About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

WWL-TV Channel 4, New Orleans’ CBS Affiliate, is dedicated to serving the community through in-depth local news coverage on multiple platforms and providing market leading solutions and production services to our clients. For 35 years, WWL-TV has been the viewer’s choice for local news, weather and sports. Earning the title, “Louisiana’s News Leader”, WWL-TV continues to show growth in all newscasts, and produces over 35 hours of local programming each week. Channel 4’s unwavering commitment to local journalism has earned it seven prestigious George Foster Peabody Awards, three National Edward R. Murrow Awards and a host of other national, regional and local honors.

Serving Southeast Louisiana doesn’t stop with local news coverage. WWL-TV is a dedicated community partner providing support to food drives, local festivals, Go Red for Women, Be The Match and much more.