Integrated Account Executive
at TEGNA

Date Posted: 11/29/2019

Job Description

 

FOX 61 and CW20, TEGNA Inc. companies, have an opportunity for an Integrated Account Executive, selling digital and TV advertising. In this role you will have the opportunity to sell innovative marketing solutions and be a one-stop-shop for local business. Upon training completion, you will be responsible for developing a new list of accounts. 

 

Interested in selling advertising in best-in-class news, sports and entertainment programming? Let’s talk!

 

About the opportunity

  • Consistently prospect for new business and pitch new ideas
  • Create, implement, and execute digital and integrated media solutions to drive direct and agency sales with a focus on OTT, video, display, PPC, social media, email, and broadcast television.
  • Consistently uncover the needs of clients and have a deep understanding of how our broadcast and digital offerings can grow their business.
  • Persistently seek opportunities to expand relationships with key clients by taking an active interest in learning about their business needs and competitive landscape.
  • Deliver creative, strategic, and persuasive presentations that highlight FOX 61 and CW20/TEGNA’s competitive advantages.

 

About you:

  • Hungry and Competitive – works uber-hard to reach goals, finds the path around obstacles to succeed, challenges self and others
  • Disciplined – takes initiative, works both independently and collaboratively, prioritizes tasks, meets deadlines
  • Results Driven – metric based view of success with a strong desire to win, intellectually curious
  • Innovative thinker – implements a creative approach to solve client needs
  • Eager to learn – not afraid to be humble

 

Job Requirements

      Qualifications:

  • College degree required
  • Minimum 1 year of sales experience
  • Experience with cold calling and prospecting
  • Strong written and verbal communication skills
  • Strong computer skills
  • Must have valid driver’s license and own transportation

 

About TEGNA

 

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 62 television stations and four radio stations in 51 markets, TEGNA delivers relevant content and information to consumers across platforms. We are the largest owner of Big Four affiliates in the top 25 markets and reach 41.7 million television households, or 39 percent of all TV households nationwide. Each month, TEGNA reaches 50 million adults across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA stations have over 31 million social followers.

 

TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug-free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

FOX 61 (WTIC-TV) is one of the nation's highest-rated FOX Network affiliates, providing Connecticut viewers with outstanding news, entertainment, sports and local event programming.
FOX 61 is Hartford and New Haven’s home for Major League Baseball, including the World Series and NFL Football from regular season through the playoffs plus, the 2020 Super Bowl.
FOX 61 is the market leader in news, producing more than 61 hours of local news and public affairs programming each week; more than any other station. Its award-winning local news team is committed to keeping the public informed through fox61.com, and its social media followings on Facebook, Twitter, Instagram and mobile apps. Connecticut audiences can “Expect More” from FOX 61 News.