Lead Generation Specialist/Business Development Specialist
at TEGNA

Date Posted: 3/19/2019

Job Description

The Opportunity

WFAA in Dallas, Texas (major market #5) is seeking a Lead Generation Specialist/Business Development Specialist who will be responsible for generating a consistent weekly stream of new qualified prospects at the beginning stage of the sales pipeline for our account executive teams to pursue. This is a sales role that will support the sales efforts of the Austin and San Antonio markets (based in Dallas) and will be tasked with growing new revenue from enterprise accounts. 

If you can answer yes to these questions, this job might be right for you: 

  • I love being on the phone with prospects and clients?
  • I have the discipline to build a weekly sales activity plan and stick to it?
  • I have strong business acumen and understand industry verticals/categories?
  • I am endlessly curious about the businesses of clients and what drives their success?
  • I would like to be a part of reshaping the way a media company operates?
  • I would like to play a role in building small and medium sized businesses through TEGNA’s multiple media solutions?
  • I like the intensity of a fast-moving environment?  

Responsibilities

  • Call on small to medium sized businesses across the state of Texas
  • Develop list of prospects to pursue within targeted categories
  • Generate new qualified prospects through outbound phone calls and email marketing campaigns and assign leads to appropriate account executives while ensuring proper follow up
  • Assist the sales team with developing new prospects and leads through research/insights
  • Generate new qualified prospects through current lead generation software, programs, trade publications, etc.
  • Communicate TEGNA media value proposition
  • Set in person meetings for sales staff in Austin and San Antonio
  • Create/execute/monitor/track reporting on the new qualified prospects sales pipeline
  • Ongoing and ad-hoc individual and team sales activity

Job Requirements

Requirements

  • Bachelor’s degree in related field such as Marketing or Business
  • 1-2 years of sales support, inside or outside sales experience
  • Strong business and financial acumen
  • Knowledge of integrated marketing campaigns
  • Knowledge of digital solution sales and design, mobile advertising, SEO, SEM and social media platforms such as Facebook, LinkedIn, Twitter and YouTube
  • Ability to multitask, manage multiple assignments and prioritize tasks in a fast paced, deadline driven and team oriented environment
  • Strong written and communication skills
  • Outgoing personality with outstanding phone mannerism with expertise at developing relationships
  • Proficient in Microsoft Office programs – MS Word, Excel, Word, PowerPoint and Outlook
  • Knowledge of Salesforce or other CRM software preferred 

 

About TEGNA:

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.  

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 49 television stations (including those serviced by TEGNA) and two radio stations in 41 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 35 million across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA's stations have over 25 million social followers.  TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards. 

 TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.  In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities.  For more information, visit www.TEGNA.com.  

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.