Local Sales Manager

Date Posted: 3/16/2018

Job Description

The Networks of 11Alive, A TEGNA Company, is looking for a driven, solutions-based Local Sales Manager in Atlanta, GAThis position is responsible for creating and executing a sales strategy for a market leading television station and suite of digital properties. The right individual for this position will be charged with helping our local sales team succeed by delivering customer solutions through an integrated suite of media platforms, including both television and digital.  The position requires growing core shares on agency and direct business. The Local Sales Manager will be responsible for recruiting and developing a strong sales team; and will successfully work with all levels of agencies and direct client community. The position reports to Director of Sales.

 Responsibilities of the position include:

  • Accurately identify, monitor and forecast sales and marketing trends for key business segments.
  • Develop short-term, mid-term and long-term business plan for sales department.
  • Complete appropriate business activity reports and forecasts as required.
  • Manage, retain, expand and develop key accounts with account executives to grow local market share.
  • Review and adjust rates and metrics to monitor sales/market share change.
  • Maintain customer satisfaction and accountability through consultative selling.
  • Work closely with the Sales Recruitment Team to generate & implement lead generation opportunities.
  • Identify market potential through lead generation and qualification.
  • Expand sales in existing accounts by introducing new products and services; developing new applications.
  • Achieve sales operational objectives by contributing information and recommendations to overall strategic plan by monitoring competitive products and feedback from market and forecast sales and achieve goals.
  • Coach and lead sales staff by participating in client meetings, building relationships with top clients and being active in the community.
  • Responsible for setting the pace for local account executives and constantly providing feedback to better their performance.

Job Requirements


  • Four years of media or related sales management in television preferred and digital sales management experience is a plus.
  • Strong problem solving and analytical skills required.
  • Must have strong time management and organizational skills; candidate must be able to work in a fast paced, high-pressured, evolving environment.
  • Demonstrated interpersonal and leadership skills for motivating staff and maximizing revenue performance.
  • Proficiency with Excel, Word, Wide Orbit Sales, SalesForce, Wide Orbit Traffic-(preferred), PowerPoint and qualitative data.
  • Documented record of exceeding activity and revenue goals.
  • College degree preferred.


About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

Be a part of the most awarded media team in Atlanta by joining the Networks of 11Alive!  The Networks of 11Alive include WXIA-TV, WATL-TV, Bounce TV, Antenna TV and numerous digital and social media products and are a part of the highly-respected TEGNA Media portfolio.  Salespeople, storytellers, marketing gurus, digital experts and production specialists all feel at home here and it’s where Atlanta’s most creative personalities feel inspired!
Every day, all of us at 11Alive are given the rare opportunity to effect change for the good of Metro Atlanta.  We vow to make life better for the people we serve.  We get results.  We can do this because people trust us to do the right thing.  We don’t take that trust for granted.  We know it is earned every day, in every conversation, in every story.  We are changing the face of local news … by serving the greater good of our community.

11Alive is here to:

  •     Hold the powerful accountable.
  •     Inform and enlighten.
  •     Seek truth, seek action, and seek solutions.
  •     Be a voice for the voiceless.
  •     Hold ourselves and other people accountable.
  •     Celebrate those who make our community better.