Local Sales Manager
at TEGNA

Date Posted: 10/17/2019

Job Description

TEGNA Media is breaking the mold for how to drive marketing results. We have committed vast resources to transform our sales operations into client focused media experts. To compete and win in today’s media landscape we need innovative sales leaders to join us on this journey and be part of our future growth and success.  Are you ready?

 

The Opportunity


It’s an exciting time at THV11 as we search for a new Local Sales Manager. This position is responsible for leading a three-pronged sales strategy; growing share by super serving local clients, developing results producing digital campaigns, and developing brand new TV/Digital business. The Local Sales Manager is responsible for developing a strong, forward thinking sales team and will successfully train each Account Executive to meet sales goals. The position reports to the Director of Sales.

 

The right candidate is driven to create an educational and supportive culture focused on everyone’s success. It’s imperative to have a positive winning attitude and to ignite passion in others. Tegna offers best in class products and we’re a growing team on the move.   

We want someone with a proven history of exceeding sales goals; both television and digital. The ideal candidate will have excellent organizational, presentation & leadership skills and enjoy being in front of our clients.  We’re looking for an idea person and strategic thinker who not only creates sales opportunities for advertisers but also helps in the continuing development of our entire team. 

 

Responsibilities:

  • Lead a team of direct reports consisting of Account Executives and Account Managers plus manage a handful of dotted line reports
  • Develop sales strategy for your team and everyone on the team to reach revenue goals for the station
  • Analyze each account to create ideal marketing executions for clients
  • Develop strong relationships with local clients and manage key local accounts with your team
  • Ensure top-shelf service is provided to all accounts
  • Recruit and retain ‘A’ sales and support talent for your team
  • Effectively train new hires, existing Account Executives and Account Managers on how to sell, how to sell TV, and how to sell Tegna’s large portfolio of digital products
  • Hold teammates accountable to KPIs while maintaining a positive culture – THV11 is the place to work!
  • Identify market potential through lead generation and qualification
  • Complete appropriate business activity reports and forecasts as required
  • Review and adjust metrics to monitor sales/market share changes
  • Supports sales staff with ride along coaching, participating in client meetings, developing proposals and other aspects of the full sales process. Recommend/conduct appropriate training as needed.
  • Responsible for setting the pace for your team
  • ​Key stakeholder involved in decision making for the greater sales department

Job Requirements

 Requirements

  • Minimum 4 years of media sales experience selling TV and Digital products
  • Documented record of exceeding activity and revenue goals
  • Knowledge of all facets of digital sales and marketing
  • Ability to prioritize critical functions to ensure individual and team success
  • Examples of strong problem solving and analytical skills
  • Strong time management and organizational skills; the candidate must be able to work in a fast-paced, high-pressure, evolving environment
  • Demonstrated interpersonal and leadership skills for motivating team and maximizing revenue performance
  • Strong presenter and communicator with internal and external customers and partners
  • Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management
  • Disciplined executor successful at rolling out strategic plans from concept to completion
  • Proficiency in Excel, Word, PowerPoint, Wide Orbit Traffic and Wide Orbit Media Sales, Salesforce, Media Monitors and qualitative data (Scarborough).
  • College Degree; Major in Business, Communications, or Marketing preferred

  

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 51 television stations and four radio stations in 43 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 #LI-KM1

 

Job Snapshot

  • Employee Type: Full-Time
  • Location: Little Rock, AR
  • Job Type: Sales
  • Experience: Not Specified
  • Date Posted: 10/17/2019

About Us

THV11 (KTHV) is a news, weather, and information source in central Arkansas. Being a CBS affiliate, THV broadcasts several newscasts throughout the day as well as provides 24-hour news around the clock on our website and mobile platforms.

THV 11 is Arkansas’ “This is Home” station providing viewers with the most up-to-date, reliable news and severe weather information. Our approachable team is committed to community and connecting with Arkansans “Anytime-Anywhere” through mobile avenues, social networking and instant “breaking news” alerts.