Local Sales Manager
at TEGNA

Date Posted: 12/2/2019

Job Description

LSM KARE

 

TEGNA Media is breaking the mold for how to drive marketing results. We have committed vast resources to transform our sales operations into client focused media experts. To compete and win in today’s media landscape we need innovative sales leaders to join us on this journey and be part of our future growth and success.  Are you ready?

 

The Opportunity


KARE 11, the NBC affiliate in Minneapolis/St. Paul, MN, has an opening for a Local Sales Manager. This position is responsible for leading a three-pronged sales strategy; growing share by super serving local clients, developing results producing digital campaigns, and developing brand new TV/Digital business. The Local Sales Manager is responsible for developing a strong, forward thinking sales team and will successfully train each Account Executive to meet sales goals. The position reports to the Director of Sales.

 

The right candidate is driven to create an educational and supportive culture focused on each individual’s success. It’s imperative to have a positive winning attitude and to ignite passion in others. Tegna offers best in class products and we’re a growing team on the move.   

We want someone with a proven history of exceeding advertisings sales goals; both television and digital. The ideal candidate will have excellent organizational, presentation & leadership skills and enjoy being in front of our clients.  We’re looking for an idea person and strategic thinker who not only creates sales opportunities for advertisers but also helps in the continuing development of our entire team. 

 

 

Responsibilities:

  • Lead a team of direct reports consisting of AEs and AMs plus manage a handful of dotted line reports
  • Develop sales strategy for your team and each individual on the team to reach revenue goals for the station
  • Analyze each account to create ideal marketing executions for clients
  • Develop strong relationships with local clients and manage key local accounts with your team
  • Ensure top-shelf service is provided to all accounts
  • Recruit and retain ‘A’ sales and support talent for your team
  • Effectively train new hires, existing AEs and AMs on how to sell, how to sell TV, and how to sell Tegna’s large portfolio of digital products
  • Hold teammates accountable to KPIs while maintaining a positive culture – KARE 11 is the place to work!
  • Identify market potential through lead generation and qualification
  • Complete appropriate business activity reports and forecasts as required
  • Review and adjust metrics to monitor sales/market share changes
  • Supports sales staff with ride-along coaching, participating in client meetings, developing proposals and other aspects of the full sales process. Recommend/conduct appropriate training as needed.
  • Responsible for setting the pace for your team
  • ​Key stakeholder involved in decision making for the greater sales department

 

 

Job Requirements

Requirements

  • Minimum 4 years of media sales experience selling TV and Digital products
  • Documented record of exceeding activity and revenue goals
  • Knowledge of all facets of digital sales and marketing
  • Ability to prioritize critical functions to ensure individual and team success
  • Examples of strong problem solving and analytical skills
  • Strong time management and organizational skills; the candidate must be able to work in a fast-paced, high-pressure, evolving environment
  • Demonstrated interpersonal and leadership skills for motivating team and maximizing revenue performance
  • Strong presenter and communicator with internal and external customers and partners
  • Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management
  • Disciplined executor successful at rolling out strategic plans from concept to completion
  • Proficiency in Excel, Word, PowerPoint, Wide Orbit Traffic and Wide Orbit Media Sales, Salesforce, and qualitative data (Scarborough).
  • College Degree; Major in Business, Communications, or Marketing preferred

 

 

About TEGNA:  

TEGNA Inc. (NYSE: TGNA) is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of Cars.com, the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and G/O Digital, a customized local digital marketing company. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

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Job Snapshot

About Us

KARE is more than a TV station; KARE is a news and information center reaching more than 85% of the Twin Cities each week through broadcast, social media, online, mobile apps and events.

All of us are here for something greater than ourselves – the opportunity to serve the greater good of our communities. Day in and day out, you will find people dedicated to improving our communities with passion in advocacy, pride in community service and above all, excellence in journalism. And this excellence transcends our on-air coverage.