Local Sales Manager
at TEGNA

Date Posted: 11/25/2019

Job Description

Job Description 

WATN/WLMT, is looking for a driven, solutions-based Local Sales Manager.  This position is responsible for creating and executing a sales strategy for a market leading television station and suite of digital properties. This candidate must be an effective motivator and innovative thinker working with a team comprised of our Local Account Executives, Account Managers and Sales Coordinators. We want someone with a proven history of growing revenue for both television and digital, developing a strong sales team through mentoring and executing special projects.  The ideal candidate will have excellent organizational, presentation & leadership skills and enjoy being in front of our clients.  The LSM ideally will establish and grow strong relationships with local and regional advertisers as well.  We’re looking for an idea person and strategic thinker who not only creates sales opportunities for advertisers but also helps in the continuing development of our entire team.  This position reports directly to the Director of Sales.​

 

Responsibilities of the position include :

 
  • Accurately identify, monitor and forecast sales and marketing trends for key business segments.
  • Develop short-term, mid-term and long-term business plan for sales department.
  • Complete appropriate business activity reports and forecasts as required.
  • Manage key retain, expand and develop accounts with account executives to grow local market share.
  • Review and adjust rates and metrics to monitor sales/market share change.
  • Maintain customer satisfaction and accountability through consultative selling.
  • Work closely with marketing and news departments to generate & implement lead generation opportunities.
  • Identify market potential through lead generation and qualification.
  • Expand sales in existing accounts by introducing new products and services; developing new applications.
  • Achieve sales operational objectives by contributing information and recommendations to overall strategic plan by monitoring competitive products and feedback from market and forecast sales and achieve goals.
  • Coach and lead sales staff by participating in client meetings, building relationships with top clients and being active in the community.
  • Responsible for setting the pace for local account executives and constantly providing feedback to better their performance.​

Job Requirements

Requirements 

 

Here's what you need:  

  • Must have proven track record as a broadcast Account Executive or sales manager.
  • Four years of sales management in television preferred and digital sales management experience is a plus.
  • Strong problem solving and analytical skills required.
  • Must have strong time management and organizational skills; candidate must be able to work in a fast paced, high-pressured, evolving environment.
  • Demonstrated interpersonal and leadership skills for motivating staff and maximizing revenue performance.
  • Proficiency with Excel, Word, Wide Orbit Sales, SalesForce, Wide Orbit Traffic and qualitative data.
  • Documented record of exceeding activity and revenue goals.
  • College degree preferred

About TEGNA

 

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 62 television stations and two radio stations in 51 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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Job Snapshot

About Us

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 51 television stations and four radio stations in 43 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 35 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest that reach more than 87 million U.S. television homes. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.