MAJOR ACCOUNTS SALES MANAGER
at TEGNA

Date Posted: 8/24/2019

Job Description

WFMY News 2 -Greensboro-High Point-Winston Salem, NC a TEGNA Inc. station, is looking for an experienced Major Account Sales Manager to lead and Manage the Major Account Team. You will negotiate the largest share of major account business possible within the boundaries of the rate structure. This position will super-serve major accounts and agencies to continue to position TEGNA for maximum revenue opportunities, while maximizing rates on live sports and delivering share goals on political revenue, and driving revenue opportunities on assigned accounts for OTT (Premion) platform.

Responsibilities

  • Work hand in hand with Pricing Team and DOS on price strategy and plan
  • Ensure major account team continually positions the audience for rate and share of business
  • Work closely our National Rep firm, CoxReps
  • Provide market recaps and conditions to buying community
  • Responsible for agency and client relationships at all levels
  • Position yourself and team as a resource
  • Respond to avails and/or assign accordingly
  • Negotiate effectively and secure business
  • Turn order over to coordinators
  • Merchandise our delivery and performance
  • Stay highly focused on pre-logs, post, pre-empts, and make goods
  • Minimize/eliminate revenue adjustments/credits

Performance Tracking

  • Total National budget attainment
  • Market share achievement
  • Maintain proper pricing based on demand
  • Budget attainment for major accounts assigned to this team 

Leading Indicators

  • Increased share on all business
  • Decreased PE’s due to higher rates and CPP’s
  • Reduction in revenue adjustments on Regional/National business
  • Effective positioning of audience with buyers, supervisors and planners

 

Job Requirements

Requirements:

  • Minimum 5 years of account engagement in a professional, fast paced sales environment.
  • Ability to work effectively as part of a team and independently.
  • Travel as necessary.
  • Ability to handle multiple tasks and projects effectively under deadline pressure.
  • Attention to detail and accuracy a must.
  • Ability to effectively solve problems.
  • Creative and able to adapt quickly to change.
  • Position requires strong written and verbal communication skills, as well as strong organization and time management.

No phone calls please.  Due to the volume of resumes received, we are unable to provide updates on the status of individual applications.

#LI-AI1 

 

 Here's what you need:

 

 

  • ​​Bachelor’s degree in finance, accounting or an applicable analytical field of study.

 

  • 2 to 5 years of analytical experience in a finance role, operations or any related analytical role.

 

  • Advanced knowledge of MS Excel and strong modeling skills.

 

  • Ability to work effectively as part of a team and independently

 

  • Ability to effectively solve problems and address opportunities.

 

  • Ability to handle multiple tasks and projects effectively in a fast-paced environment

 

  • Strong attention to detail, goal oriented and results focused, and the ability to process transactions while meeting tight deadlines

 

  • Maintain a professional presence with strong communication and interpersonal skills.

 

  • Experience with Tableau, WideOrbit and Salesforce desired.​

 

 

 

 

About TEGNA

 

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, 

 

 


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

 

 

Job Snapshot

About Us

Are you all about social and new media?  Do you like change?  And does “risk” mean “potential” in your vocabulary?  Be part of a news team that’s changing, growing and serving our community in the process.  WFMY News 2, the TEGNA-owned CBS affiliate in Greensboro, NC hires talented and creative journalists, social/digital experts, marketing masterminds, and customer-focused sales executives.  If you are looking for a fast-paced atmosphere to thrive, develop your professional skills and partner with viewers and digital users – WFMY News 2 is the place to be.

WFMY News 2 puts a premium on personal integrity, teamwork, accountability, problem solving, a strong work ethic and winning.  We provide an atmosphere to grow professionally and advance in a leading media company.  Benefits include medical coverage, life insurance, flexible spending accounts, vacation time, sick pay, short-term disability, long-term disability, a 401(k) Savings Plan and more.

We believe in serving the people of North Carolina’s Piedmont Triad, providing the information they need and want, and enjoying our work as we go.  Sound good?  Come join us!