Major Accounts/Regional AE-KPNX
at TEGNA

Date Posted: 9/8/2019

Job Description

KPNX, 12NEWS in beautiful Phoenix Arizona has an exciting opportunity for a Major Accounts Account Executive to join our Major Accounts Sales team!  We provide the culture, tools, and environment for you to achieve success by offering great ideas and creative executions to national, regional and local businesses.

The Major Accounts Executive will work closely with the Major Accounts Sales Manager and the Director of Sales in leading national/regional/local and political sales efforts.  As part of the Major Accounts Team, they are also responsible for sales of our digital suite of products including Premion, an industry first one-stop-shop for OTT, to our regional/local and national client base.  The right individual for this position will work with the Major Accounts Sales Manager in developing and implementing a strategy to grow revenue shares of agency and digital accounts by creating opportunities to develop new business to achieve quarterly and annual budgets. The position reports to the Major Accounts Sales Manager.

In this role, you will:

  • Create a strategic business plan with the Major Accounts Sales Manager to meet and exceed all revenue goals and targets on a monthly, quarterly, annual basis for national/regional and local accounts.
  • Act as a marketing consultant to national/regional/local accounts utilizing station marketing and merchandising materials in developing marketing plans, co-promotions, and vendor programs.
  • Work with the Major Accounts Sales Manager to plan, develop and execute on a strategy to achieve revenue goals by increasing shares of business for KPNX on existing accounts.
  • Sell station sports, specials and initiatives.
  • Work with station support to assure the timely handling of pre-empts and makegoods.
  • Assist the Major Accounts Sales Manager with special projects as assigned.
  • Complete appropriate business activity reports and forecasts as required.
  • Network nationally, regionally and locally to stay updated on emerging media sales trends, rates and product solutions.
  • Attend and participate in all local and digital sales meetings.
  • Work with the Major Accounts Sales Manager to develop and implement incremental revenue opportunities within new and existing advertisers as they relate to all platforms.

 

Job Requirements

 Requirements:

  • Television sales/negotiation experience and digital sales experience is a plus.
  • Proven sales leader with demonstrated record of sales achievement
  • Ability to think and lead strategically
  • Proven and creative problem solver
  • Effective driver of integrated revenue
  • Excellent interpersonal and leadership skills
  • Strong presenter and communicator with internal and external customers
  • Experience/Proficiency with Wide Orbit Sales, Wide Orbit Traffic, Excel, Word, Medialine and qualitative data.
  • College Degree Preferred

 

About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

 

Job Snapshot

About Us

12 News (KPNX-TV) is the NBC affiliate in Phoenix and is owned by TEGNA, a national media company where you want to work. We know, because we work here. Reaching more than 2.2 million people each week, we lead the Valley and the state in coverage of the news, issues and events that are important to you and your family. TEGNA Media your typical media company. It’s a fast-paced culture offering extensive growth opportunities that plays to your strengths and fosters your talent.

It’s where reporters, producers, salespeople, storytellers, marketing gurus, digital experts and number crunchers all feel at home, and where the Valley’s most creative personalities feel inspired. Frankly? We know we’re successful because of our people, and we know the importance of keeping them happy. That being said, let’s talk perks.