Major Accounts Sales Manager

Date Posted: 8/2/2020

Job Description

Major Accounts Sales Manager Job Description- WZZM

TEGNA Media is breaking the mold for how media companies operate. Recently named Station Group of the Year by Broadcasting and Cable, we have committed vast resources to transform our sales operations. To compete and win in the new media landscape we need innovative sales leaders to join us on this journey and be part of our future growth and success.

The Opportunity: WZZM 13, the TEGNA owned ABC affiliate in Grand Rapids, MI seeks an experienced sales manager to meet and exceed revenue goals for local and national major accounts while generating new and incremental revenue opportunities. The Major Accounts Sales Manager will work with the National Rep Firm, handle a regional and national book of business, as well as lead a transactional account based sales team.

If you can answer yes to the following questions and want to be part of a winning, progressive team, then this is the place for you!

  • Do you have experience selling advertising solutions to large accounts and agencies?
  • Does the ever changing media landscape excite you? ▪ Do you like the intensity of a fast-moving environment?
  • Do you like leading and managing a sales and support team?


  • Plans and develops means of achieving revenue goals for regional and national core accounts
  • Creates strategies to increase cross-platform revenue on local agency business
  • Strategically targets existing accounts to increase shares of business
  • Works with DSM to find digital revenue opportunities on major accounts and agencies
  • Develops incremental opportunities with existing advertisers
  • Develops and grows relationships with key decision-makers for both local and national accounts
  • Effectively coach, train, and develop sellers and support team members
  • Communicates to the transactional sales unit with appropriate information on performance in the market, category pacing, programming, rate and pertinent research information
  • Oversees station collateral information related to rating projections, sports, specials and competitive market footing in cooperation with station Research Analyst
  • Works closely with station sales leadership in pricing and managing inventory
  • Supports the station’s sales strategic goals, including sales transformation
  • Assists Director of Sales in special projects as assigned
  • Network nationally, regionally, and locally to stay informed of emerging media and digital trends, rates and product solutions

Job Requirements


  • Bachelor’s degree required
  • Minimum of 5 years of experience selling advertising solutions • Minimum of 3 years of large account management, solution selling to medium-large businesses
  • Prior sales management experience required
  • Knowledge of all facets of digital sales and marketing
  • Adept at creating new revenue opportunities
  • Must have advanced PC skills including Microsoft Office
  • Strong attention to detail, ability to multi-task and bring projects to completion
  • Strong presenter and communicator with internal and external customers and partners
  • Strong leadership skills



TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

Are you all about social and new media?  Do you like change?  And does “risk” mean “potential” in your vocabulary?  Be part of a news team that’s changing, growing and serving our community in the process.  WZZM 13 ON YOUR SIDE, the TEGNA-owned ABC affiliate serving West Michigan and Greater Grand Rapids, Michigan, hires talented and creative journalists, social/digital experts, marketing masterminds, and customer-focused sales executives.  If you are looking for a fast-paced atmosphere to thrive, develop your professional skills and partner with viewers and digital users – WZZM 13 ON YOUR SIDE is the place to be.