Manager, Strategic Partners
at TEGNA

Date Posted: 12/1/2019

Job Description

Location: flexible, anywhere in the US

The Opportunity

Premion, a leading “Over-the-Top” advertising and media business, seeks an experienced a Manager of Strategic Partners to oversee the expansion of it selling efforts in local media markets.  The person will lead sales and marketing strategy for either TEGNA broadcast station sales teams and/or 3rd  party sales teams in non-TEGNA broadcast markets.  This person will focus on developing broadcast markets includes client development, sales and marketing tactics, product mix, pricing, training and account management.  The right person for this role is a self-starter who thrives in a dynamic, fast-paced collaborative environment, wants an opportunity to make a significant impact and jumps at the opportunity to take on new challenges.   The person also has strong communication and relationship development and management skills.

Responsibilities

  • Manage day to day relationship with partner sales leadership and station sales teams. P&L responsibility.
  • Primary responsibilities are to drive sales, strategy and execution with channel partner
  • Review and track sales trends and KPIs for each station group
  • Lead local marketing opportunities, client events and speaking engagements to help drive additional opportunities
  • Help manage local station and Premion pre-sale/fulfillment escalation process
  • Ability to negotiate local rates at point of sale to help expedite revenue opportunities
  • Maintain and build relationships with key accounts/agencies
  • Provide feedback on market/competitor/industry demands from the field
  • Focus on implementation of best practices, marketing plans and strategy, training programs
  • Collaborate with Premion team to keep up with industry demands and develop solutions to bring to market

Job Requirements

Requirements:

  • 10+ years of digital advertising sales and premium video experience, with strong emphasis in taking new products to market, especially video.
  • Proven relationship development and management experience, including broadcast and other advertising sales teams, agencies and client direct.
  • Track record of delivering premium video sales revenue
  • Professional communication skills, both internally and externally. Ability to articulate thoughts and concepts fluidly. Personality to quickly build rapport and build professional relationships
  • Travel required, more than 75% of time mainly covering West Coast and South West region
  • Strong independent thinking and problem solving abilities
  • Strong qualitative skills with ability to demonstrate quality data organization and analysis techniques
  • Bachelor’s degree from a 4-yr university program

About PREMION:

Premion, a division of TEGNA, is a first-in-market advertising services platform that offers local and regional advertisers access to premium long-form episodic content through one streamlined solution. Premion is a new division of TEGNA Media.  Premion aggregates advertising inventory from more than 80 OTT inventory sources providing a one-stop-shop for regional and local advertisers.   Premion has rolled out nationwide with ability to deliver campaigns in single and multiple DMAs, leveraging TEGNA’s sales force of more than 700 across the country, connecting its more than 14,000 local and regional advertising clients.

About TEGNA:

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations (including those serviced by TEGNA) and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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Job Snapshot

About Us

Premion, a division of TEGNA, is the one-stop shop OTT advertising platform for regional and local advertisers. Through our direct relationships with over 100+ top-tier content providers, Premion simplifies the OTT buying process by placing ads alongside premium long-form (full-episode) and live streaming content across more branded networks than any other platform – in just one easy transaction.

Premion’s advertising platform delivers advanced targeting and seamless integration across multiple networks. Advertisers are assured access to brand-safe and fraud-free, guaranteed inventory that reaches the fastest growing and highly engaged OTT audiences.