Manager of Ad Sales Research and Insights
at TEGNA

Date Posted: 11/15/2019

Job Description

Manager of Ad Sales Research & Insights, PREMION

 

Are you an analytics fanatic that sees the story in the numbers and can translate data into powerful narratives and meaningful insights for our sales teams? PREMION seeks a highly qualified individual to lead its internal sales research operations. The right person for the job will have experience turning third-party data into creative stories, competitive positioning and actionable insights that will ultimately increase sales growth with new and existing clients.

 

In this role, you’ll be leading a research and analytics practice under the guidance of PREMION’s Data Solutions team for business-critical OTT/CTV advertising client and campaign reporting and creating PREMION’s trade/industry-level research positioning and points of view.

 

This includes PREMION’s industry leading dashboard metrics and attribution analytics across PREMION’s advertising distribution footprint at national, regional, and local levels.

 

Basic Qualifications

  • Bachelor's degree in Math/Statistics, Finance, Statistics, Engineering, or other related quantitative field or related discipline
  • 6+ years of professional experience in media research, digital analytics, business analysis or comparable analytics position.
  • Experience solving marketing problems for clients by providing creative and compelling solutions with quantitative and qualitative backing leveraging first, second, and third-party data.
  • Experience in advertising campaign level research and working with pre-sales, sales, account management, operations teams.
  • Proven experience with formulating patterns and stories from data, providing insights and effectively guide to executives with effective presentations.
  • Experience managing and or working with cross-functional projects and teams
  • Self-starter, comfortable initiating and managing projects from design to execution with minimal supervision
  • Product A/B testing and quality measurement experience

Job Requirements

Preferred Qualifications

  • OTT/CTV specific advertising sales and research experience
  • Superior quantitative research design and analytical skills.
  • Experience in linear television, OTT, CTV, or advanced TV, or digital media
  • Proficiency with Ad Tech & Mar Tech analytic platforms, such as TapClicks & Comscore
  • Experience with SQL, R, and/or Python
  • Experience with marketing analytics
  • MBA or other relevant degree
  • Track record of innovation

About PREMION:

Premion (www.premionmedia.com,) a division of TEGNA, is a first-in-market advertising services platform that offers ad insertion to local and regional advertisers targeting viewers consuming premium long-form episodic content “over-the-top,” in one streamlined solution. Premion has rolled out nationwide with ability to deliver campaigns in single and multiple DMAs, leveraging Premion’s Direct Sales team and TEGNA’s sales force of more than 700 across the country, connecting its more than 28,000 local and regional advertising clients.

 

About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 62 television stations and two radio stations in 51 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information

 

 

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Job Snapshot

About Us

Premion, a division of TEGNA, is the one-stop shop OTT advertising platform for regional and local advertisers. Through our direct relationships with over 100+ top-tier content providers, Premion simplifies the OTT buying process by placing ads alongside premium long-form (full-episode) and live streaming content across more branded networks than any other platform – in just one easy transaction.

Premion’s advertising platform delivers advanced targeting and seamless integration across multiple networks. Advertisers are assured access to brand-safe and fraud-free, guaranteed inventory that reaches the fastest growing and highly engaged OTT audiences.