Managing Editor, Digital

Date Posted: 1/21/2020

Job Description

KCEN, Tegna's NBC station in Waco/Temple/Killeen, is looking for a motivated, innovative leader to drive the gathering, creation, and distribution of engaging, compelling digital and social content. The digital managing editor will work collaboratively as part of the news management team and play a key role in continuing to grow the station’s content and audience-focused strategy. Our ideal candidate can identify relevant stories, teach others how to do so, and contribute to the road map of creating digital-interactive content for today’s news consumer.

In this role, you will:

  • Create unique, authentic, engaging content
  • Lead the digital content team and support the director of content on digital strategy to grow multi-platform content, audience, and engagement
  • Be a bold voice at the editorial meetings for KCEN’s audience based on social listening and metrics ensuring they are heard on digital and on air
  • Inspire the news team to produce enterprise content in all day parts tailoring to each digital and social platform across current and future platforms with storytelling that is optimized for each screen
  • Create digital exclusive content and give others on the digital team the same opportunity
  • Manage KCEN’s apps and execute live blogs, live streams, Facebook lives, and other video opportunities while training and empowering the rest of team to do so as well
  • Analyze daily and actively use metrics to inform editorial and strategic decisions and create accountability for results
  • Actively partner with the director of content, managing editor, EP, news operations manager, and marketing director to create three-screen synergy (TV, digital, mobile) around station content, innovation, and campaigns
  • Work with members of the digital sales team to create sponsored digital campaigns
  • Oversee newsroom efforts on social media including Facebook, Twitter, Instagram, YouTube, and other emerging platforms
  • Utilize the Tegna digital leaders to learn new content opportunities that help KCEN reach and serve new audiences maximizing the sharing of our stories and leverage innovation and best practices among stations
  • Teach, coach, and mentor members of the digital team and the entire newsroom in best practices for writing and producing content for digital and social platforms
  • Embrace KCEN’s vision of excellence in journalism and innovation to uplift local news to empower a stronger community

Job Requirements

Here’s what you need:

  • Bachelor’s degree in journalism, communications or equivalent experience in the field
  • Digital content experience, including a demonstrated ability to lead other journalists
  • Experience in all forms of digital content development and execution, photojournalism, video editing, and content management systems
  • Experience with audience feedback tools like CrowdTangle, Chartbeat, Omniture, etc. analyzing market-specific data and identifying behavioral trends
  • Passion and vision for emerging media
  • Strong organizational, motivational, and communication skills
  • Ability to work under pressure, meet deadlines, and lead change



TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

“Start Here. Expect More!”  KCEN/KAGS-TV is the NBC affiliate serving the citizens of Temple, Waco, Killeen and Bryan-College Station.  With more than 60 years in operation, we still feel the obligation to our viewers to serve our communities faithfully and honestly.