Managing Editor of Digital Content

Date Posted: 9/5/2019

Job Description

WXIA, TEGNA’s NBC station in Atlanta, is searching for an experienced and passionate Managing Editor of Digital Content to oversee the quality and production of editorial content across all 11Alive digital, mobile, app and social media platforms with an audience-first focus across all screens. 

The Managing Editor reports to the Director of Digital Content and is a member of the Digital Management Team working to grow and engage 11Alive audiences across all screens. This person will help create content plans for daily news; develop ongoing projects; create and help execute content flow plans; and build leadership skills throughout the digital content team.  

The ideal candidate utilizes social listening and is able to explain digital data to the news team and on The Bridge to help make editorial decisions. This person is a leader with a strong voice in the editorial meetings and in the newsroom championing accuracy and audience experience on all platforms.  

  •  Works with the news digital team and digital management to coordinate daily digital news efforts working continually with broadcast Executive Producers for multiple-screen show experiences. 
  •  Uses metrics and social listening to find, pitch and produce unique content and story angles. 
  • Directly manages a team of digital content producers 
  •  Assigns daily stories and updates to Digital Producers. 
  •  Coordinates and leads the digital content team efforts in daily content, original digital content and special projects focused on media rich, interactive digital experiences. 
  •  Focuses on accuracy and balance in digital articles and social content through copy editing and training of staff 
  • Helps ensure content is maximized to drive KPIs (SEO headlines, related links, embeds). 
  •  Holds morning and afternoon digital content team check-in meetings to establish assignments and workflow shift-to-shift. 
  •  Helps lead the newsroom editorial meetings to make editorial decisions based on social listening, digital data and live metrics. 
  •  Helps foster environment that champions original, digital-first content production 
  • Aggressively covers breaking news for digital/social platforms through breaking news alerts, live streams, social posts and web articles. 
  • Works closely with the digital team to make sure everyone understands all assignments and content being produced for all platforms. 
  • Works with the digital producers, show producers, content producers, multi-skilled journalists, photojournalists, reporters and anchors to create a multiple platform, 360 storytelling experiences. 
  • Trains editorial team in best digital and social practices to create engaging content that is specific to platforms. 
  • Assists with story planning and logistics to produce digital first, engaging storytelling through articles, videos, photo galleries, social media, push alerts, live streams and interactive elements
  • Uses data to establish and manage push alert to app strategy 
  • Cultivates personal sources and relationships with experts.



Job Requirements



  • Minimum 5 years managing, producing and showcasing digital and social content in a newsroom
  • Experience in a leadership position
  • Skilled copy editor
  • Understanding of copyright law, music rights and basic journalism legal principals
  • Well versed in online metrics such as Google Analytics, Chartbeat, CrowdTangle, Facebook Insights, YouTube Analytics, etc.
  • Working knowledge of Content Management Systems, Basic HTML, live stream technology and social media algorithms such as Facebook
  • BS/BA in related field - journalism, communications, broadcast  




About TEGNA:

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.  

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 49 television stations (including those serviced by TEGNA) and two radio stations in 41 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 35 million across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA's stations have over 25 million social followers.  TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards. 

 TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.  In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities.  For more information, visit  

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.



Job Snapshot

About Us

Be a part of the most awarded media team in Atlanta by joining the Networks of 11Alive!  The Networks of 11Alive include WXIA-TV, WATL-TV, Bounce TV, Antenna TV and numerous digital and social media products and are a part of the highly-respected TEGNA Media portfolio.  Salespeople, storytellers, marketing gurus, digital experts and production specialists all feel at home here and it’s where Atlanta’s most creative personalities feel inspired!
Every day, all of us at 11Alive are given the rare opportunity to effect change for the good of Metro Atlanta.  We vow to make life better for the people we serve.  We get results.  We can do this because people trust us to do the right thing.  We don’t take that trust for granted.  We know it is earned every day, in every conversation, in every story.  We are changing the face of local news … by serving the greater good of our community.

11Alive is here to:

  •     Hold the powerful accountable.
  •     Inform and enlighten.
  •     Seek truth, seek action, and seek solutions.
  •     Be a voice for the voiceless.
  •     Hold ourselves and other people accountable.
  •     Celebrate those who make our community better.