Marketing Analyst
at TEGNA

Date Posted: 12/7/2019

Job Description

​KING 5 is seeking a marketing analyst or better yet – Data Storyteller - to help create a culture of consumer-centricity. The marketing analyst will assess consumer preferences in the Pacific Northwest to help the station develop and market relevant consumer products and content. Through a wide variety of mechanisms – surveys, focus groups, interviews, web research and more – the analyst will bring clarity to the marketing department and station employees around target audiences, competitive landscape, societal trends, pre-campaign insights, post-campaign effectiveness and other areas. The analyst will proactively bring the consumer voice into the station and represent the voice of the consumer while partnering on marketing strategies.  ​

Responsibilities

  • Design and develop cost-effective research methodologies and approaches to help station understand consumers
  • Research consumer demographics, preferences, needs, trends and media habits
  • Develop target aspirational audiences across platforms
  • Apply consumer insights to a brand strategy
  • Synthesize research into story-driven presentations and executive summaries
  • Confidently articulate when/why products/prototypes do/do not deliver against consumer profiles
  • Partner with 3rd party vendors and internal stakeholders on research execution
  • Leverage all available existing research tools including Nielsen, Media Monitors, Leigh Stowell, Comscore, Google Analytics, Alphonso, Facebook/Twitter analytics, etc. ​

Job Requirements

Requirements

  • 3+ years experience in market analysis and research
  • BA in marketing, market research, analytics, social sciences, business or communications
  • Strong math and analytical skills
  • Consumer category experience. Media sector experience preferred.
  • Inquisitive and collaborative with a positive attitude, strong work ethic and ability to work in a fast-paced, dynamic media environment.
  • Mastery of understanding, processing, extracting value from, visualizing and communicating data effectively.​

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

We invite you to join KING 5 - one of the most iconic media organizations in the country. KING 5's first broadcast happened more than 70 years ago! Today we are a fast-growing multi-media company, producing more than 12 hours of local news and programming each day across two television stations, KING 5 and KONG, as well as content for king5.com and the mobile app. At KING 5, we are fierce defenders of fact, curious, and always aiming to provide context. We are real people telling real stories. We do things differently and push to break new ground daily. We care about our community because we live here too. Most importantly, WE STAND FOR TRUTH.
KING 5's progressive and innovative reputation began with Dorothy Bullitt, a local trailblazer who took risks. Her values inspire us today - quality journalism and close community ties that make a real difference for our audiences.
When you join KING 5 Media Group, you join a team passionate about these strong values: we are Truth Seekers, we are Real, we are Unique, we are Trailblazers, and we are Here in our community. We look for people with creative and entrepreneurial skills who also share our core beliefs. We embrace new ideas and new technologies and are passionate about re-inventing news across platforms.