Marketing Coordinator
at TEGNA

Date Posted: 4/16/2019

Job Description

The TEGNA Marketing Solutions team is looking for a creative, driven and highly-organized Marketing Coordinator to join our Client Solutions team based in Dallas, TX. The Marketing Coordinator will provide marketing, sales and digital strategy to the Client Solutions team and station/market support among TEGNA’s 49 media properties. The role performs a wide range of duties while interacting with a broad variety of professional disciplines. A keen sense of creative marketing judgment and initiative is required.

 

Primary Responsibilities:

  • Develop integrated marketing solutions and advertising proposals for new clients through ideation and consultation with TEGNA media properties
  • Respond to incoming TEGNA Marketing Solutions client requests and consult on existing marketing solutions and ideas on TEGNA Marketing Resource Library
  • Field questions and digital strategy requests in a timely manner with a high-level of expertise
  • Assist in managing and updating TEGNA Marketing Resource Library with updated content and best practices from TEGNA media properties
  • Field questions from AE’s regarding successful marketing and sales programs, financial vertical analysis, campaign performance metrics, etc.
  • Facilitate the content and distribution of communication, including newsletters and internal blog updates, distribution of new marketing programs and sponsorable opportunities from TEGNA Corporate team and media properties
  • Assist in program ideation and development for client sponsorship campaigns, including developing PowerPoint presentations, copywriting/storytelling, coordinating tasks with multiple departments, working with TMS team and AE’s across TEGNA media properties
  • Manage sales support/marketing admin functions as necessary, including deep dives on verticals, market profile reports, financial analysis/business trends
  • Provide support for digital team client requests for strategy recommendations and pricing
  • Assist in special projects, including events, presentations and gathering or compiling information or other data, as requested
  • Other duties as may be necessary to ensure the continued growth and success of TEGNA Marketing Solutions

 

Job Requirements

 Position Requirements:

  • The ideal candidate has an interest in broadcast and digital media, advertising, public relations and/or marketing communications
  • Experience in digital advertising, social media and multi-platform solutions preferred
  • Demonstrated proficiency in building presentations in PowerPoint
  • Excellent written and verbal communication skills
  • Must be a self-starter, comfortable with constant evolution
  • Must be a team player, comfortable working in a highly-collaborative, open-office environment
  • Open, honest communication skills and willingness to give and receive constructive feedback are essential to ensuring TEGNA Marketing Solutions’ success

About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com. 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.