Marketing Director (WCNC-TV)
at TEGNA

Date Posted: 3/25/2019

Job Description

WCNC-Charlotte is seeking a forward-thinking marketing leader who can offer significant growth opportunities for our NBC-affiliated station. The ideal marketing leader will have the leadership and strategic marketing skills to develop and execute brand-and-buzz-building, award-winning ideas across media (on-air, online, on social, tablet, mobile, experiential et al.) at a world-class level all in the interest of multiplatform audience and revenue growth. Position reports to the President & General Manager.

 

Responsibilities

  • Conceptualizing and engineering the creation of compelling, original station image, news and entertainment programming and commercial campaigns and when necessary, execute all visual elements personally. Concepts must work in all media including TV, digital, social, mobile.
  • Acting as a collaborative architect for all touchpoints between the station and its audiences. Living as the station’s "chief brand officer", evangelizing the brand and championing all brand-related matters inside the organization.
  • Being a big, bold thinker/innovator and at times, disruptor, for the station. Staying abreast of cutting edge tools, promotion trends and campaigns. Collaborating on a regular basis with station’s news director and general manager and as necessary, pushing the station into uncomfortable territory.
  • Leading a creative team to perfection in terms of execution and directly supervising employees in the promotions department including but not limited to hiring great people, training, and appraising performance of employees.
  • Being insight-driven, able to work with local research teams, corporate research staff and 3rd party vendors to garner audience insights and translate those into effective, measurable marketing strategies. They are also a planner by nature, able to operate with a sense of urgency in the present and be constantly looking 6-18 months ahead to bring organization, order and planning to the marketing team.
  • Will also have a get-it-done attitude that persists regardless of obstacles and can foster collaboration and input from the team as a whole. They can easily manage the creative process and facilitate brainstorming remaining always open to the ideas of others with a sense of how any given project/potential idea may play out in the marketplace

Job Requirements

Qualifications

  • Minimum 8 years consumer advertising/promotion experience with record of success in the television/news industry, brand management, or marketing/digital/advertising agency. Experience creating and measuring integrated advertising campaigns supported by an outstanding creative ability and an exceptional portfolio
  • Experience translating broadcast designs/concepts to interactive digital and social media campaigns. Track record of successfully strengthening brands by applying tenets of brand consistency and creative cohesion.
  • Hands-on experience in marketing content on both linear and non-linear platforms, including utilizing and optimizing display marketing campaign; search (SEO and SEM), retargeting, social media, mobile marketing, etc.
  • Experience with on-air planning and ability to manage and maximize station’s promotional inventory in order to drive viewership and other business goals.
  • Strong media planner and buyer who understands co-op spending and can build strong partnerships with network, syndication and other 3rd parties.
  • Ability to work with a sense of urgency within a deadline oriented fast paced team environment and juggle multiple projects and priorities at once.

About TEGNA:

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of Cars.com, the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and other powerful brands such as G/O Digital and Cofactor. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.


 

 

Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.