Marketing Director
at TEGNA

Date Posted: 7/8/2020

Job Description

KCEN/KAGS, Tegna's NBC station in Waco/Temple/Killeen/Bryan, College Station, has a tremendous opportunity for an experienced, enthusiastic and creative visionary to grow our multi-platform brand and audience.  KCEN/KAGS is growing rapidly in digital audience, broadcast news audience, and market share of revenue, so this is a chance to build on a strong foundation.  The Director of Marketing is a dynamic and forward-thinking team leader.  Responsible for the development, execution and performance of brand and multi-platform strategies and a member of the leadership team, the Director of Marketing will push boundaries to achieve results including ratings, digital audience growth, revenue and brand health.

Responsibilities:

  • Create an environment that functions under the "One Content Team" concept throughout the entire operation.
  • Teamwork!
  • Smart Hiring!
  • Community outreach!
  • Problem solving!
  • New Ideas!
  • Digital growth!
  • Ratings growth!
  • Revenue Growth!
  • Training/Teaching!
  • Lead and inspire a team of talented creatives. You will ensure the team is a high-performing unit that is well developed via training, ongoing feedback, development opportunities and regular performance appraisals.
  • Managing creative processes including but not limited to: facilitating collaborative brainstorming, writing creative briefs, providing creative feedback and listening to the ideas of others with a sense of how any given project/potential idea may play out in the marketplace.
  • Working closely with the local revenue team on innovative campaigns that fulfill client needs, drive client results and increase the generation of non-traditional/new business revenue.
  • Collaborating regularly with content leaders on audience development strategies. Applying data, analytics and insights to marketing campaigns that promote sweeps, content partnerships, digital products, community partnerships and more.
  • Serving as a key leader in the development and implementation of plans that unite and align content, sales, community and social.
  • On-air planning and ability to manage and maximize station's promotional inventory in order to drive viewership and other business goals

 

Job Requirements

 Requirements:

  • 3 years of sales marketing experience, with strong consumer marketing experience with a promotion-specific record of success especially in broadcast, cable, digital or agency (marketing/digital/advertising)
  • Ability to work well within a fast-paced, deadline-oriented, team environment and juggle multiple projects and priorities at once.
  • Professional communication skills, both internally and externally. Personality to quickly build rapport and build professional relationships
  • Excellent writing skills including presentation development.
  • Ability to articulate thoughts/concepts fluidly and to analyze/visualize data.
  • Exceptional working knowledge of MS PowerPoint and Excel
  • Strong working knowledge of Adobe Creative Suite and other production tools.

 

 

About TEGNA

 

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

“Start Here. Expect More!”  KCEN/KAGS-TV is the NBC affiliate serving the citizens of Temple, Waco, Killeen and Bryan-College Station.  With more than 60 years in operation, we still feel the obligation to our viewers to serve our communities faithfully and honestly.