Marketing Producer
at TEGNA

Date Posted: 10/17/2019

Job Description

Marketing Producer Profile

Marketing producers are creative and strategic by nature. They have strong writing, shooting and non-linear editing skills and can imagine and create compelling, inspiring promos and multi-platform campaigns that connect with our audiences and align with the station’s brand. Every day is a little different in marketing and assignments will include, writing, producing on-air news promos and station image campaigns, graphic design, filming, editing, brainstorming, music selection, script writing and pitching ideas.  If you love and understand short form visual and creative storytelling, are solution oriented and are fluid in both television and digital, you might be a GREAT Marketing Producer.

RESPONSIBILITIES INCLUDE:

  • Write, produce, and direct promos and creative campaigns that engage audiences where they are across platforms – right message, right place, right time.
  • Be a strategic and creative thinker when developing concepts that connect with our audiences across platforms including broadcast, digital and social.
  • Work with the station’s Marketing Director, Creative Director and station management to develop creative concepts for brand image campaigns, topical promos and other assignments.
  • Guide the overall look/tone/feel of creative campaigns through writing, shooting and editing on-air spots and marketing materials. Based on sound strategy, campaigns must clearly and creatively connect with our intended audience,  stated goals and lift the station’s brand.
  • Use non-linear editing, DSLR Cameras, Photoshop and After Effects to produce high-quality, high-impact creative.
  • Bring your best self to work every day
  • Growth Mindset

Job Requirements

JOB REQUIREMENTS:

  • College degree in marketing, advertising, design or related field preferred.
  • 2+ years of relevant professional work experience or related experience.
  • Proficient in Adobe Creative Suite and other production tools.
  • Ability to produce creative messages that are aligned with the station’s brand.
  • Ability to apply research and data to develop creative messages that drive audience growth.
  • Must be a self-starter with the ability to keep track of multiple projects and meet deadlines.
  • Must be an effective communicator in a fast-paced environment.
  • Must be able to work a flexible schedule that may require being present in breaking news/big story situations, along with some night and weekend assignments.

 

About TEGNA

 

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

 

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

Are you all about social and new media?  Do you like change?  And does “risk” mean “potential” in your vocabulary?  Be part of a news team that’s changing, growing and serving our community in the process.  WUSA, the TEGNA-owned CBS affiliate in Washington, DC hires talented and creative journalists, social/digital experts, marketing masterminds, and customer-focused sales executives.  If you are looking for a fast-paced atmosphere to thrive, develop your professional skills and partner with viewers and digital users – WUSA is the place to be.