Marketing Producer
at TEGNA

Date Posted: 9/8/2020

Job Description

WVEC- TV is seeking a talented, passionate Marketing Producer to join our creative team. We are looking for someone with strong writing, shooting and non-linear editing skills who can generate compelling, inspiring creative that fits the station's brand. Producing assignments will include, on-air news promos, station image campaigns, graphic design and more. If you understand visual and creative storytelling and can work fluidly back and forth between television and digital, we would love to hear from you.​

Responsibilities

  • Work with the station's Marketing Director and station management to develop creative concepts for brand image campaigns, topical promos and other assignments.
  • Guide the overall look/tone/feel of creative campaigns through writing, shooting and editing on-air spots and marketing materials. Based on sound strategy, campaigns must clearly and creatively reach stated goals and reinforce the value of the station's brand. Concepts must work in all media, including TV, digital and social.
  • Shoot highly-stylized videos and photography for campaigns using the station's cameras.
  • Use non-linear editing, Photoshop and After Effects to produce high-quality, high-impact creative.​

Job Requirements

 Requirements

  • College degree in marketing, advertising, design or related field preferred.
  • 2+ years of relevant professional work experience or related experience.
  • Proficient in Adobe Creative Suite and other production tools.
  • Ability to produce creative messages that are aligned with the station's brand.
  • Ability to apply research and data to develop creative messages that drive audience growth.
  • Must be a self-starter with the ability to keep track of multiple projects and meet deadlines.
  • Must be an effective communicator in a fast-paced environment.
  • Must be able to work a flexible schedule that may require being present in breaking news/big story situations, along with some night and weekend assignments.
  • Must be able to provide a creative demo reel.​

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

13News Now (WVEC) is made up of storytellers, innovators, content creators, and idea generators. We stand for passion: passion for our people, passion in our product, and, above all, passion in our community. We value honesty, accuracy, and solutions. We serve as the local ABC affiliate for Hampton Roads and northeastern North Carolina. We strive for interaction with our audience and constantly are working on our presentation so that you have the best experience when consuming our products. Whether on air, online, or on the go, we are everywhere you go. Digitally we lead the market by more than a million actions over our nearest competitor. We invite you to join the conversation with us and help us tell the Stories of Now.