Marketing Producer
at TEGNA

Date Posted: 10/12/2019

Job Description

The Marketing Producer will be responsible for the creation of creative and innovative broadcast, digital, and social media messaging for both CBS19 and station clients.

We are looking for someone with experience in News topical promotion, and brand image campaigns for local or national media companies. Someone who can push themselves and the envelope while respecting their coworkers and the brand. Someone who can add to our list of super powers/specialties and enhance our department.

Responsibilities:

  • Develop concepts, write promos for CBS19 brands/products.
  • Create strategic marketing campaigns that are aligned with the CBS19 brand and our client’s needs
  • Collaborate with internal departments (such as news/sales) to market content
  • Launch multi-platform news content, programming, and Sales Partnership campaigns

Job Requirements

The ideal candidate will be able to:

  • Work under pressure, develop production plans and realistic timetables, manage multiple activities and prioritize deadlines, collaborate productively and positively with internal personnel and external partners and apply strategic thinking, identify clear priorities and meet goals, work continually toward self-development.
  • Excellent communication and interpersonal skills. Able to be the conduit to cross departmental boundaries.
  • Ability to pitch and present concepts and campaigns to key clients and news content leadership, and analyze results.
  • Minimum 1-2 years of proven experience in marketing for TV/Radio/other.
  • BA in Marketing or equivalent in experience in a large, or medium sized market.
  • Highly skilled in editing and office systems. 

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com. 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

KYTX-TV is the TEGNA CBS affiliate in the Tyler/Longview area of beautiful East Texas.  For over 10 years, the station has kept our viewers informed about local events and news that impact their lives through quality storytelling, timely local reporting and participation in community events.  KYTX won the Edward R. Murrow award in 2014 recognizing the station’s commitment to its community.  At KYTX, the future is bright.  We’d like you to be a part of it!