Marketing Producer
at TEGNA

Date Posted: 6/21/2019

Job Description

WTSP, the CBS affiliate in Tampa, Florida, (market 11) is seeking an innovative, creative and independent super star to join our Marketing team in sunny & warm Tampa/St. Petersburg! This is a station on the move and we encourage and value innovative, attention getting spots and campaigns!  The Marketing Producer will be responsible for out of the box, unique creative messaging that builds our brand through broadcast, digital and social media platforms for both WTSP 10 NEWS and station clients.

We are looking for someone with experience in News topical promotion and brand campaigns to help boost our ratings and presence on all platforms. Someone who can add to our list of super powers/specialties and enhance our team.

Responsibilities Include:

  • Using research and applying sound strategy, develop and execute creative concepts via on-air news promos, station image campaigns, original content, and graphic design. Campaigns should deliver a clear message and reinforce the value of the station and/or client’s brand. 
  • Guiding the overall look/tone/feel of creative campaigns through writing, shooting and editing on-air spots and other marketing materials.
  • Possessing the skills to create innovative concepts – with strong writing skills to back it all up.
  • Use Final Cut Pro, Premiere, Photoshop and After Effects to produce high-quality, high-impact creative.
  • Collaborate with internal departments (such as news/sales) to market content
  • Launch multi-platform news content, programming, and Sales Partnership campaigns

Job Requirements

  • Work under pressure, develop production plans and realistic timetables, manage multiple activities and prioritize deadlines, collaborate productively and positively with internal personnel and external partners and apply strategic thinking, identify clear priorities and meet goals, work continually toward self-development.
  • Excellent communication and interpersonal skills. Able to be the conduit to cross departmental boundaries.
  • Ability to pitch and present concepts and campaigns to key clients and news content leadership and analyze results.
  • Minimum 1-2 years of proven experience in marketing for TV/Radio/Ad agency/etc.
  • BA in Marketing or equivalent in experience in a large, or medium sized market.
  • Highly skilled in Final Cut Pro, Premiere, Photoshop and After Effects and other production systems. 
  • Possess a flexible schedule with the ability to work days, nights and weekends.

 

About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

If you are looking for an exciting, cutting-edge atmosphere where you can thrive and develop your professional skills, WTSP 10News is the place to be. We are looking for talented individuals who want to grow and succeed. We will invest in training and encourage professional growth.  People who work at WTSP 10News love being here and you will too.