Marketing Producer
at TEGNA

Date Posted: 11/18/2019

Job Description

Forget the traditional. Want to create innovative digital and social brand marketing? We need a creative, smart, energetic and multi-talented MARKETING PRODUCER! Create jaw-dropping, heart-stopping, tear-jerking creative on broadcast, digital, and social media platforms for 13 ON YOUR SIDE, a TEGNA-station based in beautiful Grand Rapids, Michigan.

 

If you are a storyteller with a head for marketing in 2019 and can do it on both broadcast and digital platforms, SEND US YOUR REEL! No television experience required, Brand/Marketing experience preferred. Just bring a larger-than-life creative edge with BOLD ideas! And get ready to join an amazing content and marketing team!

 

Responsibilities Include:

  • Brainstorm, develop and execute creative concepts via on-air news promos, station image campaigns, original content, and graphic design using research and strategy. BOLD Campaigns should deliver a clear message and reinforce the value of the station brand.
  • Guiding the overall look/tone/feel of creative campaigns through writing, shooting and editing content marketing materials across platforms.
  • Shoot highly-stylized videos and photography.
  • Use Premiere, Photoshop, and After Effects to produce high-quality, high-impact creative.

Job Requirements

  • WOW US with work samples / reel
  • A desire to always be learning
  • The ability to keep track of multiple projects and meet aggressive deadlines.
  • Strong writing, shooting and non-linear editing skills, plus the ability to consistently generate compelling, inspiring creative that fits the station’s brand.
  • The ability to apply research and data to develop creative messages that drive audience growth.
  • Effective communication skill in a fast-paced environment.
  • Proficiency in Adobe Creative Suite and other production tools.
  • The ability to work a flexible schedule that may require being present in breaking news situations, along with some night and weekend assignments.
  • A college degree in marketing, advertising, design or related field is preferred - but don’t let that scare you off if you don’t have one.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

Are you all about social and new media?  Do you like change?  And does “risk” mean “potential” in your vocabulary?  Be part of a news team that’s changing, growing and serving our community in the process.  WZZM 13, the TEGNA-owned he ABC affiliate serving West Michigan and Greater Grand Rapids, Michigan hires talented and creative journalists, social/digital experts, marketing masterminds, and customer-focused sales executives.  If you are looking for a fast-paced atmosphere to thrive, develop your professional skills and partner with viewers and digital users – WZZM 13 is the place to be.