Marketing Producer
at TEGNA

Date Posted: 5/25/2019

Job Description

WFAA TV is seeking a brilliant, spirited, and multifaceted Marketing Producer. The Marketing Producer will be responsible for the creation of jaw dropping, heart stopping, tear jerking, knee slapping creative, as well as innovative broadcast, digital, and social media content and messaging for both WFAA and its station clients. 

If you are a professional storyteller with a head for marketing in 2022, and can do it regardless of medium and platforms, send us your reel! 

RESPONSIBILITIES INCLUDE:

  • Using research and applying sound strategy, developing and executing creative concepts via on-air news promos, station image campaigns, original content, and graphic design. Campaigns should deliver a clear message and reinforce the value of the station and/or client’s brand.  
  • Guiding the overall look/tone/feel of creative campaigns through writing, shooting and editing on-air spots, creating graphics, and other marketing materials.  
  • Shoot highly-stylized videos and photography for campaigns using both cinema and DSLR cameras and lenses.  
  • Use Adobe Creative Cloud to produce high-quality, high-impact creative.

Job Requirements

CANDIDATE  SHOULD HAVE:

  • At least three years of previous production experience (TV/film/other) shared via a demo reel 
  • A college degree in marketing, advertising, design or related field is great - but don’t let that scare you off if you don’t have one. 
  • The ability to apply research and data to develop creative messages that drive audience growth. 
  • Effective communication skill in a fast-paced environment. 
  • The ability to keep track of multiple projects and meet aggressive deadlines. 
  • Proficiency in Adobe Creative Suite and other post production tools. 
  • Strong writing, shooting and non-linear editing skills, plus the ability to consistently generate compelling, inspiring creative that fits the station’s brand.
  • The ability to work a flexible schedule that may require being present in breaking news situations, along with some night and weekend assignments.

THE EXTRAS:

  • Do you know VR or AR? Do you have experience survey building, designing marketing automation, or data visualization? We want to know your super power!

  

About TEGNA:

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.  

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 49 television stations (including those serviced by TEGNA) and two radio stations in 41 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 35 million across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA's stations have over 25 million social followers.  TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards. 

 TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.  In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities.  For more information, visit www.TEGNA.com.  

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.