Marketing Producer
at TEGNA

Date Posted: 11/12/2019

Job Description

Forget the boring topicals!  No need to send us a typical brand spot! Have you watched WTSP 10 News lately? We’re producing content and marketing that is cutting edge, TRULY innovative and brand centric.  If you produce spots with only broadcast in mind, you’re probably not the right fit for our marketing team.  We focus on digital & social platforms first, then we produce for on air. Does that sound like a good fit for you and your career? Then join our high energy, collaborative and super marketing team.  We have an immediate opening for an innovative, out of the box MARKETING PRODUCER. This super star will work on everything, but the major focus will be standout, attention getting digital and social brand marketing.

No television experience required, Brand/Marketing experience preferred.  Just bring a larger-than-life creative edge with BOLD ideas! And get ready to join an amazing content and marketing team!

Responsibilities Include:

  • Using research and applying sound strategy, develop and execute creative concepts via DIGITAL/SOCIAL platforms, on-air promos, station BRAND campaigns and original content.
  • BIG and BOLD campaigns should deliver a clear message and reinforce the value of the station’s brand, while entertaining and informing local customers, viewers and users.
  • Guiding the overall look/tone/feel of creative campaigns through writing, shooting and editing on-air spots and other marketing materials.
  • Possessing the skills to create innovative concepts – with strong writing skills to back it all up.
  • Use Final Cut Pro, Premiere, Photoshop and After Effects to produce high-quality, high-impact creative.
  • Collaborate with internal departments (such as news/sales) to market content
  • Launch multi-platform news content, programming, and Sales Partnership campaigns

Job Requirements

The ideal candidate will be able to:

  • Conceptualize and pitch innovative campaigns and ideas to build the WTSP 10 News brand through untraditional and attention getting digital and social assets.
  • Work under pressure, develop production plans and realistic timetables, manage multiple activities and prioritize deadlines, collaborate productively and positively with internal personnel and external partners and apply strategic thinking, identify clear priorities and meet goals, work continually toward self-development.
  • Excellent communication and interpersonal skills. Able to be the conduit to cross departmental boundaries.
  • Ability to pitch and present concepts and campaigns to key clients and news content leadership and analyze results.
  • Highly skilled in Final Cut Pro, Premiere, Photoshop and After Effects and other production systems. 
  • Possess a flexible schedule with the ability to work days, nights and weekends.
  • Experience Level – nothing required, but please have work samples from all platforms that WOW US!

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

If you are looking for an exciting, cutting-edge atmosphere where you can thrive and develop your professional skills, WTSP 10News is the place to be. We are looking for talented individuals who want to grow and succeed. We will invest in training and encourage professional growth.  People who work at WTSP 10News love being here and you will too.