Marketing Specialist
at TEGNA

Date Posted: 2/16/2019

Job Description

TEGNA Media is breaking the mold for how media companies operate. Recently named Station Group of the Year by Broadcasting and Cable, we have committed vast resources to transform our company through various initiatives including the launch of our new “Over-the-Top” advertising services business, Premion.

Premion (www.premionmedia.com) is leading the way at the local and regional level with advertisers and connecting them to premium, long form episodic content from over 125 network partners (e.g. Fox, Sling, Turner, Pluto, Xumo and more).

The Opportunity:

Premion is hiring a Marketing Specialist to be based in New York City who will be responsible for working closely with Marketing Manager of the division and supporting marketing activities for CTV/OTT video solution business.

 

Responsibilities:

  • Source and analyze OTT industry research for use in developing and executing product marketing strategy and for business development purposes.
  • Collaborate with a variety of internal/external partners, contributing to the development of market leading ad sales opportunities.
  • Assist in the development and execution of marketing strategies and sales materials in support of Regional and Local sales teams.
  • Create marketing materials including presentation decks, campaign case studies, competitive analysis and category insights.
  • Develop strategies and assets for lead generation and marketplace education.
  • Brainstorm and develop ideas for creative sales opportunities.
  • Communicate consistent, timely, and relevant information as related to production timelines, new product updates, etc.

Job Requirements

Requirements:

  • College Degree with 2-3 years broadcast/cable/digital, ad tech, sales, or agency experience.
  • Ability to work in an extremely fast-paced, high pressured environment to meet strict deadlines.
  • Superior organizational skills – must be able to multi-task and managing multiple priorities with confidence, balance and vigor.
  • Strong communication and interpersonal skills.
  • Excellent writing skills including presentation development.
  • Ability to analyze large data sets and execute on data visualization
  • Exceptional knowledge and familiarity with MS PowerPoint & Excel.
  • Adobe Creative Suite experience highly preferred.
  • Experience with research platforms such as Simmons, Scarborough Nielsen and comScore preferred.

 

About PREMION:

Premion (www.premionmedia.com,) a division of TEGNA, is a first-in-market advertising services platform that offers ad insertion to local and regional advertisers targeting viewers consuming premium long-form episodic content “over-the-top,” in one streamlined solution. Premion has rolled out nationwide with ability to deliver campaigns in single and multiple DMAs, leveraging Premion’s Direct Sales team and TEGNA’s sales force of more than 700 across the country, connecting its more than 28,000 local and regional advertising clients.

 

About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information

 

 

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Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.