Media Strategist
at TEGNA

Date Posted: 9/11/2020

Job Description

JOB DESCRIPTION:

WUSA-TV, the TEGNA-owned CBS affiliate in Washington, DC, is looking for a talented Media Strategist to join our sales department. The Media Strategist (MS) is considered an expert when it comes to the TEGNA Team and Tools. He/she knows how to best deploy marketing solutions to deliver maximum results for our advertisers. The MS works side-by-side with Account Executives to understand the business needs and challenges for advertisers and translates their needs into innovative ad solutions that deliver a strong ROI​

RESPONSIBILITIES:

  • Has an in-depth understanding of TEGNA's various products, verticals and solutions
  • Develops a comprehensive strategic solution that leverages TEGNA products and services
  • Acts as a solution advisor and supports AEs during interactions with prospective and existing advertisers.
  • Keeps the AEs informed throughout the ideation process of a solution development
  • Develops a full proposal to turn over to the AE, once an advertiser is aware of the solution and is interested in seeing a proposal
  • Interacts with advertisers directly or through AEs to gather necessary information needed to produce a proposal tailored to their needs
  • Reviews proposals with AEs to ensure readiness. (Presence of the MS may be required when the presentation team delivers the proposal to the advertiser.)
  • Works with internal TEGNA team to determine if an existing solution can be deployed (such as a Hatch program); develops unique concepts that address the desired business results
  • Once the sale is made, work with AE to ensure smooth transition to Account Manager and the rest of the fulfillment team
  • Ensure AEs complete Campaign Brief in Salesforce
  • Acknowledges receipt of Campaign Briefs and gathers any additional information needed from the AEs​

Job Requirements

REQUIREMENTS:

  • Bachelor's Degree
  • A minimum of three years of related experience in a pre-sale solution role, preferably within the media industry
  • Outstanding verbal and written communication
  • Strong understanding of media concepts, terms and creative
  • Knowledge, experience and passion for SEM, SEO, Display and Analytics
  • Working knowledge of Microsoft Office suite
  • Salesforce experience​

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

 

Job Snapshot

About Us

Are you all about social and new media?  Do you like change?  And does “risk” mean “potential” in your vocabulary?  Be part of a news team that’s changing, growing and serving our community in the process.  WUSA, the TEGNA-owned CBS affiliate in Washington, DC hires talented and creative journalists, social/digital experts, marketing masterminds, and customer-focused sales executives.  If you are looking for a fast-paced atmosphere to thrive, develop your professional skills and partner with viewers and digital users – WUSA is the place to be.