Media Strategist
at TEGNA

Date Posted: 6/12/2020

Job Description

​TEGNA owned KUSA-TV has an excellent opportunity for a talented Media Strategist. The Media Strategist (MS) is an expert when it comes to the TEGNA Team and Tools. He/she knows how to best deploy marketing solutions to deliver the upmost results for the advertisers. The MS’s expertise represents a key element in the ad solution package that we deliver to the clients.

The MS interacts closely with the AE's to understand the business needs and challenges of the advertisers, and translates these business needs into innovative ad solutions that deliver a strong ROI.

Job Responsibilities:

  • Acts as a solution advisor and supports AE's during interactions with prospective advertisers. This MS has an in-depth understanding of TEGNA’s various products, verticals, and solutions.
  • Develops a comprehensive strategic solution that leverages TEGNA products and services
  • Keeps the AEs informed throughout the ideation process of a solution development
  • Develops a full proposal to turn over to the AE, once an advertiser is aware of the solution and is interested in seeing a proposal
  • Interacts with advertisers directly or through AE's to gather necessary information needed to produce a proposal tailored to their needs
  • Reviews proposals with AE's to ensure readiness. (Presence of the MS may be required when the presentation team delivers the proposal to the advertiser.)
  • Works with internal TEGNA team to determine if an existing solution can be deployed (such as a TEGNA Marketing Solutions program); develops unique concepts that address the desired business results
  • Once the sale is made, work with AE to ensure smooth transition to Account Manager and the rest of the fulfillment team
  • Ensure AE's complete Campaign Brief in Salesforce
  • Acknowledges receipt of Campaign Briefs and gathers any additional information needed from the AE's

Job Requirements

  • Bachelor’s Degree
  • 3-4 years related experience in pre-sale solution role, preferably within the advertising industry
  • Working knowledge of Microsoft Office suite
  • Experience with CRM software
  • TV & Digital knowledge

Other Qualifications:

  • Outstanding verbal and written communication

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

9NEWS (KUSA) is the NBC affiliate in Denver and is owned by TEGNA.  Colorado’s News Leader for over 60 years, 9NEWS signed on the air in 1952 as KBTV, changing to KUSA in 1984.  9NEWS broadcasts KUSA (9.1), 9NEWS NOW (9.2), The Justice Network (9.3), KTVD (20.1) and MeTV (20.2).  Additionally 9NEWS operates the website 9NEWS.COM and has a strong social media presence.

At 9NEWS, all of us are here for something greater than ourselves – the opportunity to serve the greater good of our communities. Day in and day out, you will find people dedicated to improving our communities with passion for advocacy, pride in community service and above all, excellence in journalism.