Media Strategist
at TEGNA

Date Posted: 7/25/2019

Job Description

WTSP is seeking a Media Strategist who will work strategically with our sales staff to generate creative solutions that deliver customer results through our TV and digital assets. Applying industry best practice to research audience and utilization of the right product and services to prove ROAS.  Identification of potential clients and verticals is an important skill set.  The individual must possess knowledge of banner/video sales, native, social media, SEO, SEM, OTT and TV.

Roles and Responsibilities:

  • Support prospect lead verification quality and map by geography
  • Vertical Industry research & insights development (I.E. auto sales volumes, emerging industry trends, audience target strategies, product advancements) leveraging sources like Automotive Advertising, Ad Mall, Wall St. Journal, Google, etc.).
  • Develop local and client specific Insights
    • Client Audits: Website, Social footprint/reviews, Google analytics, Media Monitors, Auto count etc.
    • Competitive Audits
  • Upload/manage insights into Sales force library
  • Meet with Account Executives for CNA analysis to ideate product solutions.
  • Client facing proposal creation
  • Occasional client facing communication to support research justification
  • Verify capture of client objectives and requirement for onboarding and month-end reporting. Prove ROAS and the associated performance indicators
  • Back-up pre-sales process: Avails and Onboarding

Job Requirements

  • Strong written and communication skills
  • Proficient in Photoshop, Excel, Word, PowerPoint and Outlook.
  • Knowledge of banner sales and design, mobile advertising, SEO, SEM, OTT and social media platforms such as Facebook, Linkedin, Twitter and YouTube.
  • Understand all research methodology: Neilson, Google Analytics, Ad Mall, Kantar, Wide Orbit Sales, Media Monitors, etc.
  • Ability to multitask, manage multiple assignments and prioritize tasks in a fast-paced, deadline-driven, team-oriented environment
  • Strong analytical skills
  • Previous Sales/Support experience

This position is based in St. Petersburg at WTSP, Channel 10

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

If you are looking for an exciting, cutting-edge atmosphere where you can thrive and develop your professional skills, WTSP 10News is the place to be. We are looking for talented individuals who want to grow and succeed. We will invest in training and encourage professional growth.  People who work at WTSP 10News love being here and you will too.