Media Strategist
at TEGNA

Date Posted: 6/20/2019

Job Description

  • Ensure AEs complete Campaign Brief in Salesforce
  • Acknowledge receipt of Campaign Brief and gather any additional information that is needed from the AE
  • Work with internal TEGNA team to determine if an existing solution might fit (like a Hatch program) or develop some concepts that address the desired business results
  • Interact with advertiser directly or through AE to gather any necessary information needed to produce a proposal
  • If the Ideation process involves developing a handful of concepts, be sure AE shares those with the client or prospect before full solution is developed.
  • If we are going to lead with an existing solution (like a Hatch program), be sure that concept is shared before proposal is produced
  • Once advertiser is aware of the solution and interested in seeing a proposal, develop full proposal to turn over to AE
  • Review proposal with AE to be sure they are ready to present and determine if Solution Engineer will be part of the presentation team
  • Once the sale is made, work with AE to ensure smooth transition to Account Manager and the rest of the fulfillment team

Job Requirements

  • Bachelor’s degree in Business Administration, Marketing, or related field
  • 3+ years of experience
  • Strong quantitative and analytical skills
  • Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.
  • Understanding of media concepts and terms, creative and budget requirements
  • Experience with Microsoft Office Suite, PowerPoint, Word, and Excel
  • Salesforce CRM experience is a plus

 

About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.