Media Strategist
at TEGNA

Date Posted: 1/30/2020

Job Description

​WUSA-TV, the TEGNA owned CBS affiliate in Washington, DC, seeks a talented and innovative Media Strategist to join our dynamic sales team. The Media Strategist will possess a clear understanding of how to unlock client insights and deploy successful and inspiring strategies utilizing Tegna’s Marketing assets and solutions. You will develop strategies centered on consumer needs and behaviors, integrated communications plans and messaging strategies that assure all channels are working together to ensure we meet client goals and deliver an excellent client experience. ​

Responsibilities:

• Inspire confidence in clients through clear communication of developed materials and recommendations

•  Analyze client research to uncover key insights that serve as the foundation for strategic efforts

• Acts as a solutions advisor to AE's in determining client KPI's and optimize solutions

•  Collaborate with internal teams to develop comprehensive strategic solutions

• Monitor trends and insights related to consumers, clients, competitors and industries

•  Build high-level comprehensive marketing presentations that guide a strategy across multiple media platforms

•  Be an active participant on the team that supports all strategic efforts ​

Job Requirements

 Requirements:

  • Bachelor's Degree
  • Minimum 3 years' experience in media strategy
  • Design and Analytical skills
  • Excellent knowledge of both Broadcast and Digital platforms
  • Ability to manage multiple projects in a fast-paced collaborative environment under tight deadlines
  • Extensive initiative-taking and problem-solving skills
  • Strong verbal and written communication skills
  • Exceptional knowledge of Microsoft Word, Excel and PowerPoint, Photoshop, Salesforce
  • Process oriented with a desire for continuous improvement of processes and efforts
  • Energetic, positive attitude, and a strong work ethic
  • Highly organized with strong attention to detail
  • Other duties as assigned​

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

 

Job Snapshot

About Us

Are you all about social and new media?  Do you like change?  And does “risk” mean “potential” in your vocabulary?  Be part of a news team that’s changing, growing and serving our community in the process.  WUSA, the TEGNA-owned CBS affiliate in Washington, DC hires talented and creative journalists, social/digital experts, marketing masterminds, and customer-focused sales executives.  If you are looking for a fast-paced atmosphere to thrive, develop your professional skills and partner with viewers and digital users – WUSA is the place to be.