Media and Marketing Strategist

Date Posted: 3/10/2018

Job Description

Join San Antonio’s KENS 5 Media as a Media and Marketing Strategist in one of the country’s fastest growing cities!  We have shared values of providing first-class journalism that makes a difference in our communities and award-winning programming. We are looking for a smart, collaborative marketer with strong organizational skills to work alongside our Account Executives to craft innovative solutions that deliver client results. If you are a creative thinker, with big ideas, and who thrives in a fast-paced, team environment, we want to hear from you. The MMS interacts closely with the AEs to understand the business needs and challenges of the advertisers, and translates these business needs into innovative ad solutions that deliver a strong ROI.

  • Acts as a solution advisor and supports AEs during interactions with prospective advertisers. This SE has an in-depth understanding of TEGNA’s various products, verticals and solutions.
  • Develops a comprehensive strategic solution that leverages TEGNA products and services
  • Keeps the AEs informed throughout the ideation process of a solution development
  • Develops a full proposal to turn over to the AE, once an advertiser is aware of the solution and is interested in seeing a proposal
  • Interacts with advertisers directly or through AEs to gather necessary information needed to produce a proposal tailored to their needs
  • Reviews proposals with AEs to ensure readiness. (Presence of the SE may be required when the presentation team delivers the proposal to the advertiser.)
  • Works with internal TEGNA team to determine if an existing solution can be deployed (such as a Hatch program); develops unique concepts that address the desired business results
  • Once the sale is made, work with AE to ensure smooth transition to Account Manager and the rest of the fulfillment team
  • Ensure AEs complete Campaign Brief in Salesforce
  • Acknowledges receipt of Campaign Briefs and gathers any additional information needed from the AEs

Job Requirements

Basic Qualifications:

  • Bachelor’s Degree
  • 3-4 years related experience in pre-sale solution role, preferably within the advertising industry
  • Working knowledge of Microsoft Office suite
  • Experience with CRM software
  • TV & Digital knowledge


Other Qualifications:

  • Outstanding verbal and written communication


About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

KENS 5 is the CBS affiliate in San Antonio, TX.  KENS 5 has served the greater San Antonio area by delivering important news, information and entertainment programming.  KENS 5 broadcasts several newscasts throughout the day as well as provides 24-hour news coverage via, through social media, and mobile platforms.  In addition, KENS 5 continues to grow and connect with new audiences in our community via community sponsorships.