National Sales Manager

Date Posted: 9/15/2019

Job Description

TEGNA Media is breaking the mold for how media companies operate. Recently named Station Group of the Year by Broadcasting and Cable, we have committed vast resources to transform our sales operations. To compete and win in the new media landscape we need innovative sales leaders to join us on this journey and be part of our future growth and success. Are you ready?

The Opportunity

The team at KING 5 (NBC) and KONG (Independent) is looking for a National Sales Manager to lead our national and political sales efforts. 

If you can answer yes to the following questions and want to be part of a progressive company then we want to talk with you!

Do you have deep knowledge of Media sales?
Are you confident that you have what it takes to lead and collaborate with national sales teams in a large market?
Does the ever-changing media landscape excite you?
Do you like the intensity of a fast-moving environment?


  • Responsible for all national and national political revenue for KING & KONG.
  • Partner with our rep firm to drive sales and provide day-to-day leadership.
  • Create key account business strategies to achieve total revenue goals.
  • Plan and develop means of achieving revenue goals and target existing accounts to increase shares of business.
  • Provide rep firm with appropriate information on KING & KONG performance in the Seattle market, programming, rate and pertinent research information necessary in selling the station.
  • Responsible for internal marketing of station to national reps with ongoing motivational support and partnership.
  • Travel to key markets (Los Angeles, Chicago and New York primarily) to build and maintain successful relationships with reps, buyers, planners and clients who have a business in the Seattle market.
  • Act as a marketing consultant to national accounts utilizing station/TEGNA marketing and merchandising materials in developing marketing plans and sponsorships.
  • Pricing and inventory leader who will work closely with Director of Sales and Local Sales Managers to effectively sell KING & KONG to all accounts – local and national.
  • Develop incremental revenue opportunities within new and existing national advertisers as they relate to all platforms including digital.
  • Network nationally, regionally, and locally with key client decision-makers and influencers.
  • Weekly one-on-one with key markets that represent the highest percentage of national revenue.
  • Uncover marketing funds outside of core ad budgets utilizing TEGNA portfolio and resources.
  • In collaboration with the account team, research and insights team, create and deliver formal written and verbal presentations to clients
  • Manage and coach the National Account Manager and National Sales Assistant (located at KING 5).
  • Provide exceptional customer service!

Job Requirements


  • Bachelor’s degree required
  • Five years of broadcast sales experience
  • Three years of sales management experience
  • Deep knowledge of all facets of national and political advertising sales and landscape
  • Positive leader with the ability to motivate a team onsite and in outside sales offices
  • Excellent presentation skills and ability to communicate with decision makers at all levels
  • Strong attention to detail, ability to multi-task and follow-through projects to completion
  • Ability to make decisions quickly and effectively
  • Understanding of station marketing initiatives and how to position opportunities with prospective and current clients
  • Strong desire to learn and become entrenched in the ever-evolving digital marketplace
  • Based in Seattle with the ability to travel up to 20% of the time to outside sales offices
  • Strong knowledge of Wide Orbit, SharePoint, Medialine, WOMS, NSI and Microsoft Office  

To be considered a candidate for an opening at KING, you must complete the online application on the employment tab found on: and attach your resume and cover letter.  Paper resumes or any electronic information received that does not come 



TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont, and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop-shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit


TEGNA Inc. is a proud equal opportunity employer. We are a drug-free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

We invite you to join KING 5, The Home Team - the number one station in the Northwest and the number one NBC affiliate in the country.  KING 5 first broadcast more than 60 years ago and includes the independent station KONG TV.  We are a fast-growing multi-media company, producing over 14 hours of local news and programming every day.  Local programming includes Emmy wining shows “Evening” and “New Day Northwest.”  

KING 5’s progressive and innovative heritage began with Dorothy Bullitt, a local trailblazer who took risks.  Her values inspire us today – we believe in quality journalism and close community ties that make a real difference for our viewers.

When you join KING 5 and its properties, you join a team passionate about these strong values:  Community, Integrity, Innovation, and Commitment. We look for people with creative and entrepreneurial skills who also share our core beliefs.  We embrace new ideas and new technologies and are passionate about re-inventing news for the digital age.