New Business Sales Executive
at TEGNA

Date Posted: 11/22/2019

Job Description

WFAA Dallas, a TEGNA company, has an exciting opportunity for a New Business Sales Executive to join our dynamic and forward-thinking sales team.

This role is focused on business development within Dallas and the state of Texas. This position will take advantage of WFAA's unique Texas footprint in addition to first in class product offerings to uncover partnerships with large companies located in Dallas and Texas.

The ideal candidate will showcase his or her strategic and entrepreneurial expertise by building collaborative relationships and providing customer solutions to businesses through an integrated suite of media platforms, including broadcast television, OTT, digital, and other emerging products.

This in-demand position requires an energetic and strategic entrepreneur who will champion WFAA and our Texas footprint. As a New Business Sales Executive, you will use a consultative selling approach to build relationships with business and have a great opportunity to sell a broad set of solutions from our extensive market-leading portfolio.​

 

  • Be accountable for linear and digital revenue performance: working both strategically and tactically with other team members within WFAA and TEGNA.
  • Create innovative multimedia recommendations that integrate proof of performance strategies, indicating engagement and interaction between the client message and potential customers.
  • Network nationally, regionally, and locally to stay abreast of emerging trends within media and category verticals.

Job Requirements

 

  • Minimum 3+ years' experience and an existing record of new business success.
  • Preferred: Bachelor's Degree in marketing or advertising.  
  • Sales or marketing experience in television, digital or media industry preferred.
  • Strong problem solving and analytical skills required.
  • Excellent communicator and strong presentation skills.
  • Must have solid time management and organizational skills; candidate must be able to work in a fast paced, high-pressured, evolving environment.
  • Proficiency with Excel, Word, Wide Orbit Sales, Wide Orbit Traffic- (preferred) and qualitative data.

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is a media company innovating in the digital age. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 62 television stations (including those serviced by TEGNA) and four radio stations in 51 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach 41.7 million television households, or 39 percent of all TV households nationwide. Each month, TEGNA reaches 50 million adults across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA stations have over 31 million social followers.

TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.

TEGNA also owns leading multicast networks, Justice Network and Quest, which offer unique ad-supported programming. Justice Network is focused on the popular true-crime, mystery and investigation genre, while Quest features factual-entertainment programs such as science, history, and adventure-reality series.

TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.

In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.