Political Digital Ad Operations Specialist
at TEGNA

Date Posted: 1/9/2020

Job Description

 

Premion, the new "Over-the-Top" ("OTT") advertising and media business, seeks a Political Digital Ad Operations Specialist. The Digital Operations Team supports all day-to-day Ad Operations for assigned accounts, aiding campaign planning, scheduling, implementation and tracking. This role involves maintaining relationships with third party vendors and media agencies to ensure proper delivery of Digital ad campaigns. Premion is a high growth division of TEGNA.​           

The Political Digital Ad Operations Specialist is expected to understand site ad functionality, including knowledge of all ad products available in our suite.

This individual will:

  • Implement and manage online advertising campaigns for Political Clients, Agencies and Advocacy Groups
  • Perform the day-to-day ad scheduling in FreeWheel and our proprietary Ad Server Madhive
  •  Monitor delivery of campaign from beginning to end and optimizing as needed
  • Consult with Political Sales and Political Account Manager to ensure successful advertising campaigns
  • Review daily reporting to find potential issues and problems
  • Perform the day-to-day ad placement, scheduling and updates for Political customers
  • Prepare and edit HTML code used to track ad creative
  • Follow-up with immediate action & provide concise, timely feedback within the deadlines established
  • Self-manage tasks / schedule for effective and efficient time management
  • Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies.
  • QA all VAST tags and MP4 Files to meet specs​

Job Requirements

  • 1-2 years of online ad trafficking experience
  • Experience with Political digital advertising highly preferred
  • Ability to multi-task, and work efficiently within a high-paced changing environment
  • Must be available weekends and off-hours to ensure campaign launch
  • Knowledge of HTML, CSS, Flash, and JavaScript
  • Strong organizational and time management skills
  • Strong written and communication skills
  • Able to interact comfortably with both clients and other internal departments
  • Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision
  • BA/BS preferred​

 

About PREMION:

Premion, a division of TEGNA, is a first-in-market advertising services platform that offers local and regional advertisers access to premium long-form episodic content through one streamlined solution. Premion is a new division of TEGNA Media.  Premion aggregates advertising inventory from more than 80 OTT inventory sources providing a one-stop-shop for regional and local advertisers.   Premion has rolled out nationwide with ability to deliver campaigns in single and multiple DMAs, leveraging TEGNA’s sales force of more than 700 across the country, connecting its more than 14,000 local and regional advertising clients.

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is a media company innovating in the digital age. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 62 television stations (including those serviced by TEGNA) and four radio stations in 51 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach 41.7 million television households, or 39 percent of all TV households nationwide. Each month, TEGNA reaches 50 million adults across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA stations have over 31 million social followers.

TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.

TEGNA also owns leading multicast networks, Justice Network and Quest, which offer unique ad-supported programming. Justice Network is focused on the popular true-crime, mystery and investigation genre, while Quest features factual-entertainment programs such as science, history, and adventure-reality series.

TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.

In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 51 television stations and four radio stations in 43 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 35 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest that reach more than 87 million U.S. television homes. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.