Research Analyst
at TEGNA

Date Posted: 7/10/2019

Job Description

TEGNA is breaking the mold for how media companies operate. We have committed vast resources to transform our company through various initiatives including the launch of our new “Over-the-Top” advertising services business, Premion.

Premion (www.premionmedia.com) is the premiere CTV marketplace with a directly sourced approach to over-the-top, streaming television advertising.  Leading the way with local, regional, & national advertisers and connecting them to premium, long-form content from over 125 network partners (e.g. Fox, Sling, Discovery, Tubi, PlutoTV and more).

The Opportunity:

Premion seeks a Research Analyst in Cleveland, OH to analyze trends, develop research and organize statistics for Premion’s sales and marketing needs.  This position will report to our Head of Sales Strategy. 

 

Currently TEGNA employs salesforces in 42 US markets within its station groups and regional markets who are representing Premion within those and their surrounding markets.  This is an excellent career opportunity with a thriving team environment at an exciting, cutting-edge media organization!


Responsibilities

  • Monitor and analyze emerging trends in the OTT and media industry
  • Extract statistics and correlations through data that can be used in sales and marketing material
  • Interpret the messages in research to stitch together impactful storylines
  • Organize data and statistics for ease of reference
  • Create materials and presentations that support objectives with powerful research
  • Coordinate with partners to execute research studies that uncover meaningful information
  • Provide vertical insights to sales for expertise on specific industries
  • Collaborate with pre-sales, marketing and sales enablement teams

Job Requirements

Required Skills

  • College degree with 3-5 years of research, consumer insights or marketing experience
  • Experience analyzing research with the purpose of creating insights for sales and marketing
  • Exceptional knowledge and familiarity with Microsoft Office Suite, in particular Excel and Power Point
  • Ability to work in an extremely fast-paced, high-pressured environment and meet strict deadlines.
  • Superior organizational skills – must be able to multi-task and manage multiple priorities with confidence, balance and vigor.
  • Time management – ability to work successfully within tight deadlines
  • Strong communication and interpersonal skills.

 

About PREMION:

Premion (www.premionmedia.com,) a division of TEGNA, is a first-in-market advertising services platform that offers ad insertion to local and regional advertisers targeting viewers consuming premium long-form episodic content “over-the-top,” in one streamlined solution. Premion has rolled out nationwide with ability to deliver campaigns in single and multiple DMAs, leveraging Premion’s Direct Sales team and TEGNA’s sales force of more than 700 across the country, connecting its more than 28,000 local and regional advertising clients.

 

About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information

 

 

 

Job Snapshot

About Us

Premion, a division of TEGNA, is the one-stop shop OTT advertising platform for regional and local advertisers. Through our direct relationships with over 100+ top-tier content providers, Premion simplifies the OTT buying process by placing ads alongside premium long-form (full-episode) and live streaming content across more branded networks than any other platform – in just one easy transaction.

Premion’s advertising platform delivers advanced targeting and seamless integration across multiple networks. Advertisers are assured access to brand-safe and fraud-free, guaranteed inventory that reaches the fastest growing and highly engaged OTT audiences.