Sales Manager
at TEGNA

Date Posted: 1/27/2020

Job Description

KYTX CBS 19 is looking for a driven, solutions-based Sales Manager.

The Sales Manager must be an effective motivator and innovative thinker working with a team comprised of our Local Account Executives, Account Managers and Continuity Coordinators.  We want someone with a proven history of growing revenue for both television and digital, developing a strong sales team through mentoring and executing special projects.  This position is responsible for executing a sales strategy that delivers total solutions to all customers through an integrated suite of media platforms – television, digital, mobile and social.   The ideal candidate will have excellent organizational, presentation & leadership skills and enjoy being in front of our clients.  The SM ideally will establish and grow strong relationships with local and regional advertisers as well.  We’re looking for an idea person and strategic thinker who not only creates sales opportunities for advertisers but also helps in the continuing development of our entire team.  This position reports directly to the Director of Sales.

Responsibilities:

  • Provide leadership and coaching of local sales team.
  • Work closely with marketing and news departments to generate & implement lead generation opportunities.
  • Expand sales in existing accounts by introducing new products and services; developing new applications
  • Complete business activity reports and forecasts as required.
  • Feel the pulse of the market by staying current and up to date on competitive ‘best practices’ as well as ‘missteps’.
  • Manage key local accounts with account executives by being active in the sales process.
  • Assess sales staff with ride-along coaching & participating in client meetings. Offer and recommend appropriate training for the AEs.
  • Achieve sales operational objectives by contributing the information and recommendations to overall strategic plan by monitoring competitive products and feedback from market and forecast sales and achieve goals.
  • Being active in the community.
  • Develop creative and effective customer focused solutions using all media platforms and working with research staff.

Job Requirements

Requirements: The SM must be results oriented, innovative and a dynamic leader.  This person must possess an entrepreneurial mindset, a competitive spirit and exhibit passion for marketing sales, both broadcast and digital.  This individual must exhibit the ability to motivate, teach and lead by example.

  • Preferred Bachelor's degree with sales or marketing major or commensurate experience in sales positions.
  • Minimum of 3 years of successful local TV or media sales experience and/or creative digital
  • Wide Orbit, Excel, PowerPoint, Sales Force, ComScore, & Nielsen software experience is a plus. 
  • Valid driver license & clean driving record is mandatory.

 #LI-AC1

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

KYTX-TV is the TEGNA CBS affiliate in the Tyler/Longview area of beautiful East Texas.  For over 10 years, the station has kept our viewers informed about local events and news that impact their lives through quality storytelling, timely local reporting and participation in community events.  KYTX won the Edward R. Murrow award in 2014 recognizing the station’s commitment to its community.  At KYTX, the future is bright.  We’d like you to be a part of it!