Sales & Marketing Account Manager
at TEGNA

Date Posted: 9/11/2019

Job Description

KING 5, TEGNA’s NBC Affiliate in Seattle, is seeking an experienced multi-media Account Manager to join our dynamic forward-thinking sales team.   We’re looking for a driven, self-motivated candidate to develop & execute strategic broadcast and digital campaigns in strong support of Premion – the leading OTT (over-the-top) advertising platform.   

What you’ll do:

The Account Managers (AM) on our team are charged with managing the advertising solutions that are sold by Account Executives (AE). The Account Manager becomes a key point of contact for our clients and coordinates the full efforts of all the internal team members involved in the fulfillment & execution process to help our clients achieve desired business results and receive a strong ROI.  

  • Daily interaction with existing agency and direct client business; this responsibility includes management and stewardship of client schedules on broadcast television, OTT/CTV (over-the-top/ Connected TV) and online with regular tracking of client audience delivery data and merchandising of TEGNA’s comprehensive solution sets.
  • Primary contact for customers after account activation with full understanding of the clients’ needs to provide excellent customer service.
  • Confirms TV and digital orders are input correctly and aligned with the assigned Digital Strategist’s (DS) plan and / or insertion order.
  • Demonstrates proof of performance for customer campaigns, providing clients with broadcast posts, digital recaps and key insights for upsell opportunities.
  • Grow accounts by introducing new solution sets, digital strategy and products resulting in additional incremental revenue opportunities without the constant supervision of the AE.
  • Partners with designated Account Coordinator on scheduled maintenance of contract deliverables; preparing make-good packages and resolving scheduling conflicts.
  • Works with all departments in the station and TEGNA Marketing Solutions to fulfill sponsorships and promotions.
  • Works with Traffic Department as necessary to facilitate accurate scheduling of customers’ traffic.
  • Assists with invoicing for digital co-op.
  • Able to make decisions and solve problems independently on behalf of designated Account Executives.
  • Understands TEGNA and station’s products, processes and services at a high level to benefit client needs.
  • Partners with Digital Strategist on the execution of digital campaigns sold by designated Account Executives. This includes ensuring all digital campaigns are accurately booked, trafficked, executed on-time, and regularly monitored to ensure successful delivery and optimization.  
  • Responsible for identifying trends and opportunities to improve product conversion and overall campaign performance.

Job Requirements

 

What you need: 

  • College degree with minimum 2 to 3 years media sales experience preferred
  • Ability to work collaboratively and transparently across teams, embracing software tools that support the confluence of project and process work
  • Proven computer (Microsoft Office), oral and written communications skills
  • Superior time management and organizational skills – must be able to manage multiple priorities with confidence, balance and vigor
  • Strong analytical skills: attention to detail, streamline, analyze, and present data to assist with management reporting
  • Demonstrate true ownership of multiple accounts, with the ability to solve problems using innovative solutions and sound judgement
  • Wide Orbit and Salesforce experience a plus 

KING TV is a subsidiary of TEGNA.  TEGNA provides a competitive benefits package including medical, dental, vision, life insurance, and 401(k). 

To be considered a candidate for an opening at KING, you must complete the online application and attach your resume and cover letter. Paper resumes or any electronic information received that does not come through the online application process will not be considered part of the applicant pool.

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

We invite you to join KING 5, The Home Team - the number one station in the Northwest and the number one NBC affiliate in the country.  KING 5 first broadcast more than 60 years ago and includes the independent station KONG TV.  We are a fast-growing multi-media company, producing over 14 hours of local news and programming every day.  Local programming includes Emmy wining shows “Evening” and “New Day Northwest.”  

KING 5’s progressive and innovative heritage began with Dorothy Bullitt, a local trailblazer who took risks.  Her values inspire us today – we believe in quality journalism and close community ties that make a real difference for our viewers.

When you join KING 5 and its properties, you join a team passionate about these strong values:  Community, Integrity, Innovation, and Commitment. We look for people with creative and entrepreneurial skills who also share our core beliefs.  We embrace new ideas and new technologies and are passionate about re-inventing news for the digital age.