Sales Marketing Manager, PREMION, a division of TEGNA
at TEGNA

Date Posted: 6/25/2019

Job Description

Sales Marketing Manager, PREMION, a division of TEGNA 

The Opportunity

Premion, a leading “Over-the-Top” advertising and media business, seeks an experienced Sales Marketing Manager to oversee the expansion of it selling efforts in local media markets.  This person will report to the Head of Sales Strategy and be responsible for the execution of marketing material development for Premion’s salesforce.  The right person for this role is a self-starter who thrives in a dynamic, fast-paced collaborative environment, wants an opportunity to make a significant impact and jumps at the opportunity to take on new challenges. The person needs strong graphic design, writing, & communication skills.

Responsibilities

  • Oversee the development of sales marketing materials for internal and external teams.
  • Develop new ideas and approaches to convey Premion’s products in a streamlined and impactful manner
  • Source, analyze and implement industry research to enhance marketing with referenced insights and trends
  • Generate presentations, product overviews, video scripts/direction, & other client facing materials
  • Develop process, procedure and product guides for internal communications and reference
  • Work cross-functionally to gain understanding of product capabilities and platform technology enhancements to position its unique value proposition
  • Maintain active involvement in the industry to be aware of emerging trends and alternative platforms

Job Requirements

Requirements:

  • 5+ years of advertising or media marketing experience, with strong emphasis in taking new products to market.
  • Proficiency in Adobe Photoshop, Illustrator and Microsoft Office Suite, specifically PowerPoint.
  • Strong sense of style and visual composition
  • Professional communication skills, both internally and externally. Ability to articulate thoughts and concepts fluidly. Personality to quickly build rapport and build professional relationships
  • Excellent independent thinking and problem solving abilities
  • Solid qualitative skills with ability to demonstrate quality data organization and analysis techniques
  • Ability to travel periodically
  • Bachelor’s degree from a 4-yr university program

About PREMION:

Premion, a division of TEGNA, is a first-in-market advertising services platform that offers local and regional advertisers access to premium long-form episodic content through one streamlined solution. Premion is a new division of TEGNA Media.  Premion aggregates advertising inventory from more than 80 OTT inventory sources providing a one-stop-shop for regional and local advertisers.   Premion has rolled out nationwide with ability to deliver campaigns in single and multiple DMAs, leveraging TEGNA’s sales force of more than 700 across the country, connecting its more than 14,000 local and regional advertising clients.

 

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

Premion, a division of TEGNA, is the one-stop shop OTT advertising platform for regional and local advertisers. Through our direct relationships with over 100+ top-tier content providers, Premion simplifies the OTT buying process by placing ads alongside premium long-form (full-episode) and live streaming content across more branded networks than any other platform – in just one easy transaction.

Premion’s advertising platform delivers advanced targeting and seamless integration across multiple networks. Advertisers are assured access to brand-safe and fraud-free, guaranteed inventory that reaches the fastest growing and highly engaged OTT audiences.