Sales Planner

Date Posted: 1/13/2020

Job Description

Sales Planner


The Opportunity

Premion, a leading “Over-the-Top” advertising and media business, seeks an experienced Sales Planner to help the Sales Planning team execute national agency holding group business. This person will report to the Sales Planning Manager and be responsible for the execution of media plans and proposals as well as helping execute on inventory and pricing strategies. The right person for this role is a self-starter who thrives in a dynamic, fast-paced collaborative environment, wants an opportunity to make a significant impact and jumps at the opportunity to take on new challenges.


New York City


If you can answer yes to these questions, this job might be right for you:

  • I love the idea of supporting sales teams with what they need to drive revenue?
  • I have (CRM) and request for proposal (RFP) development experience?
  • I emit positive energy and possess a can-do and solution-oriented attitude?
  • I would like to be part of an exciting new business in a high growth category (e.g. OTT)
  • I like the excitement and intensity of a fast-moving environment?
  • I know when to take control and when to lean back while utilizing sound judgement and top-notch social skills?



  • Work closely with the Sales Planning Manager to create and implement effective pre-sales RFP process and tools that drive revenue growth
  • Act as the Premion Salesforce CRM Administrator
  • Interact daily with Premion Direct sales team, national agency holding group buyers to develop and deliver advertising revenue proposals to clients.
  • Oversee RFP process on behalf of Premion working closely with and coordinating the resources of the field sales, technology, operations and content teams
  • Respond to requests for information and answer any questions as it relates to pre-sales process including pricing, volume, forecasts and capabilities
  • Work closely with marketing team to provide market feedback on the development of materials needed for stations to manage best in class sales processes
  • Communicate available materials, resources, tools and training to the field
  • Work closely with Premion leadership and finance team for approval of deals

Job Requirements


  • Bachelor’s degree in marketing, business or related field
  • 3+ years pre-sales, sales assistant, media planning, and or account management experience
  • Understanding of complex request for proposal (RFP) processes and requirements
  • Broadcast/digital advertising, marketing, sales or agency experience preferred
  • Ability to handle multiple tasks and effectively solve problems
  • Exceptional organizational, project management, communication and interpersonal skills
  • Strong attention to detail
  • Mac and PC proficient especially for presentation and proposal development
  • Exceptional reputation and professional ethos
  • Proficient in Microsoft Office
  • Salesforce experience is preferred



Premion, a division of TEGNA, is a first-in-market advertising services platform that offers local and regional advertisers access to premium long-form episodic content through one streamlined solution. Premion is a new division of TEGNA Media.  Premion aggregates advertising inventory from more than 80 OTT inventory sources providing a one-stop-shop for regional and local advertisers.   Premion has rolled out nationwide with ability to deliver campaigns in single and multiple DMAs, leveraging TEGNA’s sales force of more than 700 across the country, connecting its more than 14,000 local and regional advertising clients.



TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.


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Job Snapshot

About Us

Premion, a division of TEGNA, is the one-stop shop OTT advertising platform for regional and local advertisers. Through our direct relationships with over 100+ top-tier content providers, Premion simplifies the OTT buying process by placing ads alongside premium long-form (full-episode) and live streaming content across more branded networks than any other platform – in just one easy transaction.

Premion’s advertising platform delivers advanced targeting and seamless integration across multiple networks. Advertisers are assured access to brand-safe and fraud-free, guaranteed inventory that reaches the fastest growing and highly engaged OTT audiences.