Senior Business Analyst, Business Development Team
at TEGNA

Date Posted: 10/4/2019

Job Description

Job Description

TEGNA is a $2B local broadcaster with properties covering almost 40% of the country. The Premion division is a leading local OTT advertising and data business which aggregates OTT inventory, provides advanced digital targeting, and sells national and local advertisers who seek to run local campaigns in any DMA across the country.

 

Premion’s Business Development team manages the company’s critical partnerships with national networks (e.g. Fox), vMVPDs (e.g. Sling), new media startups (e.g. TubiTV and Newsy), and technology vendors (e.g. Freewheel, Madhive). Today, the team works with these partners to accomplish a variety of functions. Beyond that, the team provides strategic product and industry guidance on how to expand Premion’s product and extend its market advantages.

 

The Business Analyst on the Business Development team will be responsible for culling data from a variety of sources, analyzing it, and presenting insights in a succinct manner. He/she should be a self-starter with an analytical eye, who can articulate complex business ideas into digestible nuggets. While experience in the media sphere is preferred, an innate curiosity for today’s shifting media landscape is essential. He/she should enjoy pondering big ideas like “What’s the next big development in the evolution of OTT advertising?” He/she will collaborate on projects with Premion’s President and Head of Business Development, but independent investigation will also be encouraged. Finally, this person will be tasked with constructing presentations that encapsulate industry perspective and the decisions of the Premion leadership team.

 

This position reports to the Head of Business Development.

Job Requirements

Responsibilities

  • Become the Company’s Intellectual and Research Repository
  • Collaborate on Partner Business Reviews
  • Develop Premion Business Strategy and Update Reviews
  • Steward Data Collection and Automation for Key Business Metrics
  • Conduct Ad Hoc Analysis and Modeling for Senior Leadership
  • Construct Other Presentations with Original Data-Driven Insights

 

Qualifications

  • 2+ Years of Experience as a Business Consultant or Business Analyst
  • Four-Year Degree from a Competitive Undergraduate University
  • Experience in Data Base Technologies like SQL Server and Oracle 
  • Experience in BI / Data Visualization technologies like Microsoft Power BI and Tableau
  • Mastery of PowerPoint and Excel
  • Strong Problem-Solving Skills
  • Comfortable Communicating and Presenting to Senior Leadership

Job Snapshot

About Us

Premion, a division of TEGNA, is the one-stop shop OTT advertising platform for regional and local advertisers. Through our direct relationships with over 100+ top-tier content providers, Premion simplifies the OTT buying process by placing ads alongside premium long-form (full-episode) and live streaming content across more branded networks than any other platform – in just one easy transaction.

Premion’s advertising platform delivers advanced targeting and seamless integration across multiple networks. Advertisers are assured access to brand-safe and fraud-free, guaranteed inventory that reaches the fastest growing and highly engaged OTT audiences.