Senior Digital Content Producer

Date Posted: 9/16/2020

Job Description

WHAS11, TEGNA's ABC affiliate in Louisville, is searching for an experienced and passionate Senior Producer of Digital Content to oversee the day to day production of content across all WHAS11 digital, mobile, app and social media platforms with an audience-first focus across all screens.

The Senior Content Producer reports to the Director of Digital Content and is a member of the Digital Content Team. The Senior Producer will work with the Digital Director and News Director to create content plans for daily news, develop ongoing projects, create and help execute content and help grow the One Content workflow.

This person will help grow and engage WHAS11 News audiences across all screens.

The ideal candidate utilizes social listening and is able to explain digital data and analytics and use the information in content decision making throughout the day.


Other responsibilities include:

  • Using metrics and social listening to find, pitch and produce unique content and story angles.
  • Knowing metrics such as Google Analytics, Chartbeat, CrowdTangle, Facebook Insights, YouTube Analytics, Push Alerts, etc.
  • Assist with the development and grow of the digital content team with ongoing training and feedback.
  • Coordinates and leads the digital content team efforts in daily content, original digital content and special projects focused on media rich, interactive digital experiences.
  • Focuses on accuracy and balance in digital articles and social content.
  • Oversee on platform story selection, posting, and overall quality
  • Helps ensure content is maximized to drive KPIs (SEO headlines, related links, embeds).
  • Be vocal at the newsroom editorial meetings to help with editorial decisions based on social listening, digital data and real-time
  • Helps foster environment that champions original, digital-first content production.
  • Champion aggressive coverage of breaking news for digital/social platforms through breaking news alerts, live streams, social posts and web articles.
  • Makes sure everyone understands all assignments and content being produced for all platforms.
  • Make sure digital producers are trained, have access to and are using tools provided by WHAS11 and TEGNA
  • Assists with story planning and logistics to produce digital first, engaging storytelling through articles, videos, photo galleries, social media, push alerts, live streams and interactive elements.


Job Requirements

  • Minimum 3 years managing, producing and showcasing digital and social content in a newsroom
  • Experience in a leadership position
  • Working knowledge of Content Management Systems, Basic HTML, live stream technology and social media algorithms such as Facebook
  • BS/BA in related field - journalism, communications, broadcast 



TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.


Job Snapshot

About Us

WHAS11 is woven into the very fabric of Louisville and Kentuckiana, dating back to our first broadcast in March of 1950. The station was a trailblazer, being the area’s first to use newsreel film and the first to bring the nation a live television broadcast, the iconic Kentucky Derby. Built on journalistic excellence and a commitment to improve the communities we serve, WHAS11-On Your Side is proud to be Kentuckiana’s first choice for news on-air, on-line, and mobile, quality local programming, and community involvement. We stand up for Kentuckiana by holding people in positions of power accountable to get things done and keep their promises. We celebrate what’s great about our communities, the people, our love of family and heritage, our sports teams, and of course our unique Kentucky “spirits” and great food.

In 1954, the WHAS Crusade for Children began a yearly tradition of raising money to help the area’s remarkable children. Over the course of its rich history, the nationally-recognized foundation has raised hundreds of millions of dollars for special needs children throughout Kentuckiana.

In 2015, Gannett spun its publishing properties from its broadcast and digital properties, making WHAS11 part of TEGNA Media, one of the largest, most geographically diverse broadcasters in the U.S.

The WHAS11-On Your Side team has won numerous local and national awards for reporting and community service including countless regional Emmy and Edward R. Murrow awards.