Senior Digital Sales Specialist

Date Posted: 1/13/2020

Job Description

WTOL-TV is seeking a Senior Digital Sales Specialist who will work strategically with our sales staff to generate creative solutions that deliver customized digital campaigns through our multi-media assets as well as monitor campaign performance against specific KPI's. The individual must possess knowledge of banner sales and design, mobile platforms, social media, SEO and SEM. This position reports to the Digital Sales Manager.

Roles and Responsibilities:

  • Assist sales team with developing creative multi-platform recommendations to meet customer's expectations via our digital product suite.
  • Create superior sales presentations.
  • Execute/review campaigns and creative for all digital platforms.
  • Monitor, analyze and proactively create solutions to retain and grow our digital revenue campaigns.
  • Monthly and/or weekly campaign reports for the account executive and client.
  • Campaign summaries and ROI/KPI report.
  • Attend sales calls as the digital expert on our product offerings

Job Requirements


  • Strong written and communication skills.
  • Strong organizational skills.
  • Proficiency in Excel, Word, PowerPoint, and Outlook.
  • SEO/SEM and social media platform knowledge a must, including Facebook, Twitter, and YouTube.
  • Previous internet sales or support experience a big plus.




TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit



TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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About Us

WTOL News 11, the CBS affiliate in Toledo, OH, is owned by TEGNA Inc., an innovative media company with 49 television stations and two radio stations in 41 markets.