Social Content Producer

Date Posted: 10/16/2019

Job Description

11Alive, TEGNA’s NBC affiliate in Atlanta, is looking for a dynamic social media expert to help engage our audience with our broadcast show content and talent on multiple platforms as well as optimize and grow the 11Alive YouTube Channel. The Social Content Producer will create content that takes our audience on a journey throughout platforms (digital, social, TV) and help our journalism reach a wider audience through edited images, video and/or audio elements based on station style guidelines. The content creation begins on digital and social platforms, continues on our broadcast shows, and then goes back across social platforms, including YouTube. On YouTube, this person curates content, writes video headlines and descriptions with SEO in mind and executes strategies under the direction of the Managing Editor of Digital to grow subscribers, views and revenue. 

The ideal candidate has worked on the broadcast side as a producer and has worked directly in a digital/social team. They love creating video for numerous platforms, can analyze data in real-time to make content choices, and has experience in coaching teammates. We’re looking for a strategic thinker who can design the next iteration of our digital video storytelling strategy on our YouTube channel and social media accounts. This person is a self-starter with excellent communication skills who thrives on experimenting with the latest tips, tools and research. 

The Social Content Producer will work with show teams (including the executive producer and the digital teams) to come up with daily plans of action on all social and digital platforms leading up to newscasts. The Social Content Producer will also have a plan in place for maximizing show content across platforms after the show airs. 


  • Work closely with the broadcast EPs on execution of social media strategy to promote various on-air franchises throughout social media and digital platforms.
  • Identity and create content for digital and social platforms as well as broadcast shows
  • Work with key talent as assigned to develop content that promotes and engages their profile and their broadcast position.
  • Monitor and engage in day-to-day social media conversations
  • Run and moderate daily social media live streams
  • Curate and optimize channel clips and original video for YouTube
  • Edit and post video content packaged perfectly for each social platform as well as TV.
  • Create weekly and monthly social media analytics reports
  • Monitor social media best practices and provide proactive recommendations
  • Participate in broader strategic discussions
  • Other duties as assigned by the senior news leadership team


Job Requirements


  • Experience with non-linear editing software and photo editing is a must. Edius, Adobe Premiere and Photoshop experience is a major plus.
  • Experience with metrics platforms (YouTube Analytics, Chartbeat, Google Analytics, CrowdTangle, Social platform insights)
  • Some experience with digital marketing (YouTube, Facebook, Twitter) is beneficial
  • Demonstrated ability to reach audience with engaging SEO focused headlines and social media captions.
  • College degree in journalism, communications, or a related field
  • Minimum (3) years of related experience (television newsroom experience strongly preferred).
  • Ability to work independently and multi-task confidently under tight deadlines.
  • Ability to work a flexible schedule, including early mornings, nights, weekends and holiday shifts is a must.



TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.



Job Snapshot

About Us

Be a part of the most awarded media team in Atlanta by joining the Networks of 11Alive!  The Networks of 11Alive include WXIA-TV, WATL-TV, Bounce TV, Antenna TV and numerous digital and social media products and are a part of the highly-respected TEGNA Media portfolio.  Salespeople, storytellers, marketing gurus, digital experts and production specialists all feel at home here and it’s where Atlanta’s most creative personalities feel inspired!
Every day, all of us at 11Alive are given the rare opportunity to effect change for the good of Metro Atlanta.  We vow to make life better for the people we serve.  We get results.  We can do this because people trust us to do the right thing.  We don’t take that trust for granted.  We know it is earned every day, in every conversation, in every story.  We are changing the face of local news … by serving the greater good of our community.

11Alive is here to:

  •     Hold the powerful accountable.
  •     Inform and enlighten.
  •     Seek truth, seek action, and seek solutions.
  •     Be a voice for the voiceless.
  •     Hold ourselves and other people accountable.
  •     Celebrate those who make our community better.